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Community-Based Social Marketing as a Planning Tool - Community and Regional Planning Masters Project pptx

Community-Based Social Marketing as a Planning Tool - Community and Regional Planning Masters Project pptx

Community-Based Social Marketing as a Planning Tool - Community and Regional Planning Masters Project pptx

... target audience, and cost may restrict its application. In order to address these constraints the community- based social marketing model was Community- Based Social Marketing as a Planning Tool ... Chapters 3 and 4. A complete bibliography is provided in Appendix B- Bibliography. Community- Based Social Marketing as a Planning Tool September/2002 Page 7 Survey An in-depth analysis was ... modification of attitude, predominantly through the presentation of informative or persuasive messages. Community- Based Social Marketing as a Planning Tool Community and Regional Planning...
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Social Phobia as a Consequence of Brain Defects

Social Phobia as a Consequence of Brain Defects

... clinical, demographic, and therapeutic similarities between social phobia and panic disorder (e.g. Caldirola, Perna, Arancio, Bertani,& Bellodi, 1997). a. Lactate-dependent ‘‘panic’’: Lactate ... medication is used occasionally as ananxiolytic; however olanzapine is primarily used as an anti-psychotic.IV. Suppressants of neural excitability that regulate gabaergictransmission: a. agonists ... ofmedication is used as an anti-convulsant and more recently as a mood stabilizer.166 What Causes Social Phobia?Despite their distinct molecular targets, most pharmacological treat-ments are...
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Social Phobia as a Consequence of Cognitive Biases

Social Phobia as a Consequence of Cognitive Biases

... subjects rated 4 categories of events (social neg-ative and positive, and non -social negative and positive) on a measure of‘‘subjective probability scale.’’ Social phobic subjects rated significantlyhigher ... 203ImageryIn Hackmann et al. (1998), 30 social phobic and 30 control participantswere asked to recall a recent episode of social anxiety and to describe itin detail (‘ as a film-scenario’’). ... general and theirvalue in social phobia in particular. As in many psychological processes,measurement is easier to imagine than to carry out, for thinking isimperceptible and cannot be readily...
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Social Phobia as a Consequence of Inadequate Social Skills

Social Phobia as a Consequence of Inadequate Social Skills

... or altogether undesirable. As a manner ofspeaking, social phobia might be typified by what such individuals failto do (e.g. take a stand, initiate, take charge) and achieve socially(e.g. associates, ... construct of social skills has been assessed in research.Assessment of Social Skills of Social Phobic Individuals As the assessment of social skills had to be fashioned out of the concep-tual imprecision ... the valueof matching treatment with patients’ patterns of fear. Based on extremeresponses to a role-play and a ‘‘rationality’’ test, 39 patients were clas-sified as either predominantly behavioral...
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Social Phobia as a Consequence of Individual History

Social Phobia as a Consequence of Individual History

... following a factor-analysis, social inhibi-tion and non -social inhibition factors were extracted. A correlation of0.5 was found between the social inhibition score and the social phobiasubscale ... assessment of classroom (shy, anxious) behavior bythe teacher as well as peer assessment of social behavior (popularity,aggression, and isolation) at school.At the age of 8 no association was found ... be related to the tendency towards appeasement and avoidance of conflict typical of social phobic individuals.Parental AlcoholismDavid et al. (1995) found an association between parental alcoholismand...
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Social Phobia as a Disease

Social Phobia as a Disease

... other applications) as indicated for social phobia. These are typically elements in marketing campaigns orches-trated by pharmaceutical companies. Pharmaceutical Marketing, a trade publication, ... ofMental and Behavioral Disorders) compiled by the World HealthOrganization (1992) as well as in the Diagnostic and StatisticalManual (DSM-IV) published by the American Psychiatric Association(APA, ... 4 Social Phobia as a DiseaseWe have seen in chapter 3 that social phobia can neither be characterized as an instance of a ‘‘disordered’’ anxiety nor be considered a disorder of a singular kind...
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Social Phobia as a Disorder of Social Anxiety

Social Phobia as a Disorder of Social Anxiety

... (mean age 12) on a social phobia and anxiety inventory for children (SPAI-C) and on a behavioral assessment task. This included an interaction with a peer as well as reading aloud in front of an ... strained and barely audible voice and ulti-mately either fail to express themselves in a coherent fashion or, para-doxically, become over-animated and talkative. When faced withdemanding tasks ... adminis-tered the SAS, the Social Phobia Scale (SPS: Mattick & Clark, 1989) and the Social Interaction Anxiety Scale (SIAS; Mattick & Clarke,1998).The two subscales of the SAS correlated...
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Social Phobia as a Hypothetical Construct

Social Phobia as a Hypothetical Construct

... were similar in terms ofage, marital status and educational attainment. Duration of social phobia as well as other associated problems was also similar as wereself-reported anxiety ratings to ... 5 Social Phobia as a Hypothetical ConstructBoth the International Classification of Disease (10th edition) and theDiagnostic and Statistical Manual (4th edition) list social phobia as oneof ... individ-uals had greater vagal withdrawal during the isometric exercise task,higher mean arterial pressure and a greater range of heart-rate responsesduring the Valsalva task. On this backdrop,...
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Social factors as a basis for treatment

Social factors as a basis for treatment

... increased demand for inpatient psychi-atric care (Abas et al., 2003), and, while poverty and substance abuse are notnecessarily related, poverty often increases the degree of harm that occurs at ... developed in Canada, the USA, Japan and elsewhere.The first European social firm was developed as a worker-cooperative forex-hospital-patients in 1973 in Trieste in north-eastern Italy. The business ... recovery. A job can bring increased income, expanded social contacts and a sense of meaning in life, while unemployment carries risks ofalienation, apathy, substance abuse, physical ill-health and...
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A Synopsis of Social Marketing by Lynn MacFadyen, Martine Stead and Gerard Hastings (1999) pot

A Synopsis of Social Marketing by Lynn MacFadyen, Martine Stead and Gerard Hastings (1999) pot

... Centre for Social Marketing at Strathclyde University in Scotland, and at Carleton University in Ottawa, Canada. Defining Social Marketing A social marketing campaign or programme contains the ... positioning strategies, and organisational and management issues (Bloom and Novelli, 1981). Lefebvre and Flora (1988) and Hastings and Haywood (1991, 1994) then gave social marketing widespread exposure ... Fishbein M and Middlestadt SE (eds), Social Marketing: Theoretical and Practical Perspectives. Mahwah, NJ: Lawrence Erlbaum Associates. Bagozzi R (1975). Marketing and exchange. Journal of Marketing, ...
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