... from the preliminary study, from which I build the model of insurance service quality as follow: Reliability of insurance service Responsiveness of insurance company Insurance service quality Service ... systematizes the theories regarding services and the nature of the service; points out the different views about service quality, service quality factors and measurement of service quality, stated the ... experience service in case of claim happened Quality of insurance service, assurance of rights, rationality of premium… are all depended on honesty of insurance company 2.4.2 Characteristic of non-life...