... activate suitable metaphors at the conceptual level – a failure to assimilate the new to the alreadyexisting. Many of today’s standard meaning of words and expressions began as metaphors, and ... take-off, landing,overheating, coolingMechanical and organic metaphors in economics have a long history stretchingback at least to the classical economists of the 19th century and maintaining ... service to bring their L2 writing up to standard, means that non-L1 English academicshave to invest heavily in improving their English language skills on top of theirmain academic and research...