... and/ or classroom training, distance- or e-learning, and other kinds of training q MENTORING In mentoring, salespeople choose a mentor (a high-performer within the organization who can serve as a model ... resources they give their managers are easy to use, are designed to appeal to and engage salespeople regardless of experience level, and, above all, can be used in manageable pieces so that sales teams ... face -to- face, on the telephone, or via e-mail, those organizations that have a strong coaching culture attract and retain the best salespeople The challenge for Sales Directors is to provide the...