... facts of brand, branding and managing brand in Fivimart Some proposals for Fivimart to build and manage its brand Key Research Area Brand, branding, brand image, brand identity, brand personality, ... made to satisfy all the aforementioned requisites An interesting example of product naming is the branding of a particular French wine in Asia In Asia, as wine consumers constitute only a minority ... vietnam national university, HANOI hanoi school of business Nguyen Tat Dat A study on branding in supermarket, the case fivimart Major: Business Administration Code: 60 34 05 Master of business administration...