. consumers. Analysis on facts of brand, branding and managing brand in Fivimart. Some proposals for Fivimart to build and manage its brand. 3. Key Research Area Brand, branding, brand image, brand. made to satisfy all the aforementioned requisites. An interesting example of product naming is the branding of a particular French wine in Asia. In Asia, as wine consumers constitute only a. billboards, and a television commercial. The name actually means nothing, but in Asia the sales response has so far been strong. The company says the branding has given the product meaning to the