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VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS Nguyen Thi Tuyet Le A STUDY ON ELECTRONIC BANKING THE CASE OF BANK FOR INVESTMENT ANI) DEVELOPMENT OF VIETNAM Major: Business Administration Code: 60 34 05 A 'L O /
1.5. ELECTRONIC BANKING STRATEGIC OPTIONS FOR
BANKS
CHAPTER 2
THE CASE OF BANK FOR
INVESTMENT AND DEVELOPMENT OF VIETNAM
2.1. ELECTRONIC BANKING IN VIETNAM
2.1.1. The development of Electronic Banking in Vietnam
2.1.2. Electronic Banking services in Vietnam
2.2. OVERVIEW OF BIDV
2.2.1. Introduction of BIDV
2 .2 .2 . O r g a n i z a t i o n s t r u c t u r e
2.2.3. Overv iew of business performance in the period 2005-2008
2.3. THE NECESSARY OF DEVELOPING ELECTRONIC
BANKING IN BIDV
2.3.1. Trend in economic globalization
2.3.2. Competition pressure from banks
2.3.3. Income from E-Banking increases banks’ revenue
2.4. THE STATUS QUOS OF ELECTRONIC BANKING IN
BIDV
2.4.1. Electronic Banking using a telephone connection
2.4.2. Electronic Banking using personal computers
2.4.3. Others: Means of payment and self-service zones
2.5. EVALUATION OF ELECTRONIC BANKING IN BIDV
2.5.1. Restrictions
2.5.2. Reasons for these restrictions
CHAPTER 3
«COMMENDATIONS AND SOLUTIONS TO DEVELOP
AND IMPROVE ELECTRONIC BANKING IN BIDV
3.1. POTENTIALS AND FUTURE PERSPECTIVES OF
ELECTRONIC BANKING IN VIETNAM
3.1.1. Stable economic environment and enormous growth of
bank system
3.1.2. Legal basis on completion
3.1.3. Highly potential market with over 85 million people and
higher level of people’s knowledge, strong development of
internet services
3.1.4. The application of information technology has achieved
stages of development
3.2. ORIENTATION AND STRATEGIC OPTIONS FOR
DEVELOPING ELECTRONIC BANKING IN BIDV
3.3. SOLUTIONS TO DEVELOP AND IMPROVE
ELECTRONIC BANKING SERVICES IN BIDV
3.3.1. Complete the information technology and build an
internal information system, promoting the development
of e-Banking
3.3.2. Risk management and privacy policy for e-banking
customers
3.3.3. Frequent assessment and study of customer segmentation
and enhancement of service quality, product & service
diversification for e-banking customers
3.3.4. Impulse to relationship with customers, establishment of
contact center, and supply of information and instruction
in e-banking use to convince customers to stick at service
quality
3.3.5. Improvement of human resource quality
3.3.6. Improvement of the bank’s financial power
3.3.7. Exploitation of retail services via the internet, the use of
card services, electronic payment provided by commercial
banks
3.3.8. Promotion of product marketing
3.3.9. Other solutions
3.4. RECOMMENDATIONS
3.4.1. Recommendation for the Government
3.4.2. Recommendations for The State Bank of Vietnam
3.4.3. Recommendations for Vietnam Bank Association (VBA)