Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx

... in marketing research and in competitive intelligence. As we have seen, althoughcompetitive intelligence and marketing research have diverged in many ways in the last 30 years, both ﬁelds are increasingly ... Advantage: Creating and Sustaining Superior Per-formance. New York: Free Press.Tyson, W. K. (1990). Competitive Intelligence Manual and Guide: Analyzing and UsingBusiness Intelligence. Englewood ... embrace intuition and subjectivejudgment. In their rebellion against the scientiﬁc method in marketing, quali-tative researchers within business have, in their own way, embraced reasoningthat...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx

... using weak, compromised, and/ or incomplete data in order to infer useful information. The process of drawing inferences fromdiverse scraps of information and weaving them into a recognizable and ... members of the intelligence community are increasingly re-embracing the use of judgment, intuition, and subjective insight when drawing valuable88 Competitive Intelligence and Cross-Disciplinary ... 1999,37–38)Reﬂecting upon these and other problems facing the profession, the editor of the proceeding and the organizers of the conference conclude:Looking at these responses, certain parallels...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx

... surrounding them, unfortunately, practitioners risk losing im-portant options since it becomes necessary for the researchers to embrace onemethod and, in the process, abandon the other. The intelligence ... general information. By carefully scanning the kinds oftopics that are seriously discussed, the analyst can “get into the mind” of the communicator. By combining the resulting insights with other ... commu-nicator and/ or the intended audience. Since competitive intelligence analystsroutinely examine and interpret secondary/open source information, they requireorganized and systematic methods when interpreting...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx

... the skill and insight needed to combine them into a multifaceted The Qualitative Audit 20 7 research technique includes the “opportunity cost” of abandoning other, unem-ployed options. There are ... ways. In addition,since qualitative methods are on the cusp of innovation within business research, a qualitative orientation is well within the mainstream of business.SUGGESTIONS FOR CONDUCTING ... skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriateways of analyzing and attacking a problem.Justifying qualitative methods...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf

... 181 12. The Qualitative Audit 199Epilogue: The 10 Percent Edge 22 5Appendix 1: The Use and Abuse of Warfare and Sports Analogies 22 7Appendix 2: The ‘‘Care and Feeding’’ of Humanists 23 1Index 24 1x ... 495. The Qualitative Espionage Model 736. Competitive Intelligence, the Planning Process, and Marketing 917. The Process of Intelligence 1018. The Qualitative Social Sciences and Competitive Intelligence ... dedicatedto expanding marketing research in more eclectic ways and in a manner thatacknowledges the value and legitimacy of qualitative research traditions.Over the years, I have gained the help and counsel...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx

... between themselves and other qualitative methods in busi-ness. In today’s world, many qualitative methods exist and many of them havebecome institutionalized within the business world. Initially, ... for 52 Competitive Intelligence and Cross-Disciplinary Tools. . . [If not] Commit it then to the ﬂames: for it can contain nothing but sophistry and illusion. (Quoted in Lavine 1984, 1 82) There ... evidenceis being evaluated.After dealing with the history of competitive intelligence and how it hasdeveloped out of the theory and method of espionage, ways of combining com-petitive intelligence...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps

... an interest in market intelligence. Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the marketing department and the sales ... book, insisting that marketing is the premier strategic discipline, believes that although some marketing intelligence may be tactical, marketing and intelligence related to it are strategic in ... discussed was originally presented by Gilad and Gilad in the late 1980s; there the writers examine the procedures of competitive in- telligence (they use the term “business intelligence ) in terms of...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot

... actually join into the behavior beinginvestigated and become an active participant. The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... being bought. By alerting the sales staff of this structuring of power and decision making within the organi- The Qualitative Social Sciences and Competitive Intelligence 125 scholars and their ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other. The humanitiesplayed a major role in the process of reexamining the world and...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx

... research centered upon the individual or the distinctiveness of the circumscribed group.1There exist many situations both in marketing research and in competitive intelligence where examining ... doing so, the researcher can gain a better un-derstanding of the culture and the social milieu in which decisions and responsestake place. Doing so closely parallels the interests and the techniques ... competitive intelligence, since theypoint to patterned responses that are not “rational” and calculated in a strategic or game theoretic sense; yet, they may be the mainsprings driving behavior.Since...

Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot

... continues to dominate them in inappropriate and counterproductive ways. 24 6 Indexjuxtaposed with marketing, 23 0measure of success, 22 9–30nature of strategy, 22 8oppositeof marketingconcept ,22 5 ,23 0tactics ... marketingconcept ,22 5 ,23 0tactics used in, 22 9as zero-sum game, 22 7Stars, 116Stern, Barbara, 1 42 43, 169individualistic strategy of, 1 42 43, 169 Strategic intelligence, 92 93, 99 and long-term planning, 92 and ... with marketing, 23 0limitations of, 12 13 and marketing concept, 13, 22 7measures of success, 22 9–30nature of strategy, 22 8tactics used in, 22 9as zero-sum game, 22 7Weak data, 198Window of...

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