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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 1 pdf
... basis Members of the marketing profession have long been interested in understanding the strategies, capabilities, and options of their rivals Gaining the insight required to so is the essence of ... the stage with new qualitative research initiatives that have arisen within various business disciplines (such as in marketing) Both competitive intelligence and the emerging traditions of other ... primarily exploratory; they are intended to be built upon as the qualitative methods of intelligence and other business disciplines become increasingly linked These efforts are not intended to be a...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 2 pptx
... who, in the process of joining into the action, intuitively learns what is going on and why certain decisions are made Marketing ethnographers are able to unravel the true mainsprings underlying ... routine and performed within the limits of the law It is legal and mundane, for example, to go to a factory and note if the parking lot is full during the second shift; doing so can be routinely ... process may involve actively transcending the marketplace (including analyzing how a particular management team thinks and typically reacts) Nonetheless, marketing’s achievements in applying the qualitative...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 3 docx
... distorted, other people could still understand what was being said because the underlying structure of the language exists in the minds of both the speaker and the listener The existence of these linguistic ... between themselves and other qualitative methods in business In today’s world, many qualitative methods exist and many of them have become institutionalized within the business world Initially, ... an exchange Because Alderson was willing to investigate the subjective inner workings of the human mind, his model reflected the individual opinions and feelings of specific social actors (Alderson...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 4 pptx
... of intelligence is using weak, compromised, and/ or incomplete data in order to infer useful information The process of drawing inferences from diverse scraps of information and weaving them into ... investigation Developing these skills and knowledge is costly and time consuming And yet, this is the only way in which professionalism can be developed in the intelligence analyst Grooming intelligence ... experience and the judgment it creates Based in part upon the insights of McDowell and Meehan, the conference members met in groups to discuss the problems facing the field The responses include: The...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 5 pps
... possess an interest in market intelligence Thus, McGonagle and Vella continue by observing that The primary (and often the only) customer of market intelligence is the marketing department and the ... take into account both the time frame and the specific needs of the client Gathering Data The analyst must gather data as required and/ or coordinate the research efforts of others Competitive intelligence ... CONCEPT Increasingly, the marketing function has been elevated from a subordinate to a dominant position This book, in line with these trends, views marketing as the pivotal strategic discipline and...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 6 pot
... actually join into the behavior being investigated and become an active participant The rationale for doing so is that, in the process of interaction, the researcher gains an intuitive understanding ... accompanied the industrial revolution demanded a rethinking of the way in which people related to society and to each other The humanities played a major role in the process of reexamining the world and ... engineering is a technical activity It involves gaining examples of a particular product and then dismantling them in order to better understand how they were made and/ or how they operate Having...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 7 docx
... upon the individual or the distinctiveness of the circumscribed group.1 There exist many situations both in marketing research and in competitive intelligence where examining the impact of the ... doing so, the researcher can gain a better understanding of the culture and the social milieu in which decisions and responses take place Doing so closely parallels the interests and the techniques ... Cultures, in turn, emphasize and encourage certain personality types and patterns of response By understanding the in uences that impact the culture and its members, the future responses of both the individual...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 8 pptx
... general information By carefully scanning the kinds of topics that are seriously discussed, the analyst can “get into the mind” of the communicator By combining the resulting insights with other ... keep “their cards close to their chest” in order to prevent others from gaining information that will provide a competitive and/ or a negotiating edge In addition, the hands of competitive intelligence ... product, and that is what software such as Link Charting seeks to accomplish Certainly, in order to adapt these methods to the needs (and constraints) of the competitive intelligence industry, certain...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 9 pptx
... debates the point Mechanics are professionals who are hired, in large part, because of their skill and judgment in their area of specialization Respecting their opinions is usually in the best interest ... be skilled at justifying their methods and in asserting that they, not their clients, should determine the most appropriate ways of analyzing and attacking a problem Justifying qualitative methods ... exist Being one of the pioneers who carved out a new art form that mates the intuition of the human mind with the unyielding precision of the computer, Kirkendall has seen the process of this new...
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Qualitative Research in Intelligence and Marketing: The New Strategic Convergence phần 10 pot
... people to maintain their interests throughout their lives, if they join the private sector, they need to mentally adjust themselves and to place these interests in a proper perspective There have ... achieve in ways that are meaningful to them They typically seek to individually work and rework ideas in order to explain how and why people act in the way they Futhermore, humanists often pit themselves ... a game or fighting a war According to these perspectives, the success of the organization is measured in terms of successfully confronting others According to marketing theory, the purpose of...
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