... quality of courses and teaching (Athiyaman, 1997; Bourner, 1998; Cheng and Tam, 1997; McElwee and Redman, 1993; Palihawadana, 1996; Soutar and McNeil, 1996; Varey, 1993; Griemel-Fuhrmann and ... Assurance is defined as the employees’ knowledge and courtesy and the ability of the firm and its employees to inspire trust and confidence. The university seeks to build trust and loyalty between ... quality in HE can provide an important contribution which may be useful for management, faculty and staff members of TNU and other colleges in the region to continue improving the quality of...