... Moore’s words. In the information sector, they are the customers who bought IBM in the 1970s, Oracle in the 1980s, Microsoft in the beginning of the 1990s,Cisco at the end of the 1990s, and who ... consumers, as well. For instance, the market successof the DVD is largely correlated to the consumers’ value of their currentVCR system. The higher the value, the less they will be inclined to invest ... product has been shown to the sales force and the distributors priorto the actual marketing, the marketing manager can also adjust the salesforecast, as prepared by the sales force, or key channel...