the four ps of marketing strategy
Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
Ngày tải lên :
07/02/2013, 09:52
... interacts on the brand’s behalf with any customer From the smallest local business to sprawling global enterprises, it’s the end of the art of marketing and the beginning of the new science of marketing ... timing of the return, which in turn lets you monitor both the incremental and the cumulative ROI for a specific marketing initiative It offers an immediate snapshot of the validity of the marketing ... focus of the sales force—all in support of the needs and wants of the target customers The good news is that knowing what these systems can for you will help you adapt to the new science of marketing...
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Tài liệu The ABC''''s of Marketing & Advertising doc
Ngày tải lên :
24/01/2014, 00:20
... for the brand of coffee specified On one list the requested Nescafe Instant Coffee; on the other Maxwell House Coffee Drip Grind He then asked the housewives to describe the kind of women who ... overall marketing strategy, then it should be registered before the product is fully developed This helps prevent the competition from capitalizing on the use of the name Product names - - often ... Colors is another way of influencing graphic identity The colors chosen can set the tone of marketing materials The use of color in marketing can be powerful; however, be certain that the colors...
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The National Study Report- Phase II of The National Study of Business Strategy and Workforce Development docx
Ngày tải lên :
23/03/2014, 02:20
... (45.7%) of the employees were women � One-third (30.2%) of the employees were members of a racial/ethnic minority group � 18.1% of the workforces were under the age of 24; � 37.7% were between the ... rates of their older workers is of particular interest � About one-third of the employers reported that their organization had made projections about the retirement rates of their workers to either ... the sample to the U.S population of establishments with over 50 employees in terms of industry and organizational size (the number of employees) Workforce Profiles: Using the weighted data, the...
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The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly pptx
Ngày tải lên :
23/03/2014, 03:20
... PR professional making the transition.” – Publishers Weekly (starred review) # “Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d ... keeps them awake at night? What they want to know? What words and phrases they use to describe these problems? The answers, by the way, may be very different from the way you would label them ... alter their press release strategy in order to maximize the effectiveness of the press release as a direct consumer-communication channel The media has been disintermediated The Web has changed the...
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báo cáo sinh học:" Understanding the ‘four directions of travel’: qualitative research into the factors affecting recruitment and retention of doctors in rural Vietnam" doc
Ngày tải lên :
18/06/2014, 17:20
... article describes the findings of the first Page of 14 stage - the qualitative research which fed into the design of the questionnaire and contingent valuation The focus of the study in Vietnam ... now illegal Nevertheless, it continues Those in private practice will receive even more - perhaps 50% of the value of the drug sales This is often their main source of income (they might not even ... retention of doctors in rural areas This section presents the findings of the interviews, following the themes laid out in Table Motivation to join the profession Medicine is a high-ranking profession...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_2 ppt
Ngày tải lên :
20/06/2014, 20:20
... A History of Interest Rates.) The tradeoff between the variability of bill payouts and the interestrate risk of consols reverses during the twentieth century With the abandonment of the gold standard ... probability (the bell-shaped curve) predicted by the laws of statistics As you can see, the agreement is quite good 26 The Four Pillars of Investing Long-term risk the probability of running out of money ... to the non-academic reader, as they subtract out the return due to inflation, and further not include dividends.) Now look on the left-hand portion of the graph These are the markets with the...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_3 potx
Ngày tải lên :
20/06/2014, 20:20
... DR The total present value of the mine—in effect, its “true value”—is the sum of all of the future dividends, discounted to the present This is the sum at the bottom of the table: $8,225 The ... rate of inflation: The higher the rate of inflation, the less value in terms of real spending power you can expect to receive in the future 46 The Four Pillars of Investing • The “impatience” of ... value The amount of this reduction must take into account four things: • The number of years you have to wait: The further in the future you receive income, the less it is worth to you now • The...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_4 pdf
Ngày tải lên :
20/06/2014, 20:20
... that the 2% expense doesn’t matter that much But because of the 2% drag, instead of 50% of the chimps beating the market each year, only about 40% of them With the passage of time, however, the ... subtracted The thick vertical black line in the middle of the graph represents the market performance The bars on the left represent the number of funds underperforming the market, and the bars on the ... lowers the asset’s value The DR is the same as the asset’s expected return; it is determined by the asset’s perceived risk The higher the risk, the higher the DR/expected return In the long term, the...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_5 docx
Ngày tải lên :
20/06/2014, 20:20
... Obviously, the magnitude of impact costs depends on the size of the fund, the size of the company, and the total amount transacted As a first approximation, assume that it is equal to the spread The four ... PIMCO, or Goldman Sachs It’s like a game of tennis in which the players on the other side of the net are invisible The bad news is that most of the time, it’s the Williams sisters It never ceases ... miles of seabed But when their estimates were averaged together, its position was pinpointed to within 220 yards In other words, the market’s estimate of the proper price of a stock, or of the...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_6 pot
Ngày tải lên :
20/06/2014, 20:20
... pretension of being a documentary work But of the four key areas of investment knowledge—theory, history, psychology, and investment industry practices the lack of historical knowledge is the one ... history, profoundly affecting the lives of those from the top to the bottom of the social fabric, in ways that can hardly be Tops: A History of Manias 131 imagined today Within a brief period, the speed ... is then funneled into a long pipe From the perspective of the person at the pump handle the innovator and the wealthy firstadopter the water is clearly coming in spurts But to the person at the...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_7 doc
Ngày tải lên :
20/06/2014, 20:20
... On the other hand, the societal benefit of the railroads was immeasurable, allowing the settling and growth of the breadth of the continent The financial rewards from the railroads went to the ... drop of 90%? Of course, there were plenty of individual stocks that were ridiculously overpriced, some the result of rampant speculation and others of outright fraud But the history of the 1920s ... and, by the time of the pool, was head of the Democratic National Committee The second unique institution of the 1920s was the “investment trust.” Like the modern mutual fund, it had professional...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_8 ppt
Ngày tải lên :
20/06/2014, 20:20
... to four times the valuation of a typical company This means the market expected these companies to eventually increase their earnings relative to the size of the market to three or four times their ... think that you’re smarter and faster than all of them? On top of that, there are tens of thousands of professional investors using the kind of software, hardware, data, technical support, and ... looked at the popular growth stocks the top fifth of the market in terms of their P/E ratio Their data showed that these very expensive companies increased their earnings about 10% faster than the...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_9 pdf
Ngày tải lên :
20/06/2014, 20:20
... for the tech collapse of 2000 The story of Select Technology is emblematic of the nature of fund flows First, they are most often contrary indicators—funds in high-performing sectors of the market ... Because of the subsequent collapse of the tech market, new shareholders got a very steep tuition bill from the College of the Capital Markets Over the year following the peak inflow in mid-1983, the ... dependent on the good will of the company If analysts are too critical of the companies they are covering, that vital information the lifeblood of their craft—could dry up in a heartbeat So the recommendations...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_10 doc
Ngày tải lên :
20/06/2014, 20:20
... generalized lack of knowledge of three of the four pillars—investment theory, history, and psychology Toss in the inevitable luck of the draw, and many will have long-term real returns of less than ... because of the magazine’s overall favorable impression of the managers and their techniques During the next two years, two beat the S&P, three didn’t, and the average return of the five they recommended ... and the like On the other hand, the folks at the top of the greasy pole the regular columnists for the major national periodicals—are usually wellinformed and smart enough to understand the futility...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_12 doc
Ngày tải lên :
20/06/2014, 20:20
... within the sheltered (retirement) part of the portfolio she chooses On the other hand, if she invests all of the money in stocks, then she will be able to invest only the tax-sheltered 10% of it ... for a total of 13.2% foreign equity (the sum of the four international funds) and 6% REITs So, of the second $5,000 added, only $1,500 will go into the Total International Fund The other $3,500 ... auction (Initially, the two- and five-year notes are bought at auction, the others in the “secondary market.”) The other three-quarters of the bond allocation are split among the Vanguard Short-Term...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_13 potx
Ngày tải lên :
20/06/2014, 20:20
... most of what these poor folks traded, and my guess is that many of them had recently been on the phone to Momma inquiring about the availability of their old room On the other hand, if only 2% of ... 1.0741 Therefore, the unrebalanced return is 7.41% The calculation of the unrebalanced return is the source of not a little mischief Many mistakenly calculate it as the weighted average of the annualized ... stream of articles about strategists- and fund managers -of -the- month rather than serious analysis In the last section, we synthesized the knowledge in these four areas into a basic investment strategy...
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The Four Pillars of Investing: Lessons for Building a Winning Portfolio_14 docx
Ngày tải lên :
20/06/2014, 20:20
... study, The Theory of Interest (Fisher), 43, 223 The Theory of Investment Value (Williams), 43n1 TIAA-CREF, 214, 216 Times of London, 144 Timing the market, 87–88, 108, 220 rebalancing, 290–291 TIPS ... exist, then the atheist roasts eternally in Hell The rational person thus chooses to believe in Him The financial markets work the same way, and the canyons of Wall Street are littered with the ... Duh The laws of arithmetic continue to apply: since professional investors are the market, in the aggregate they must receive the market return minus expenses I’m not going to bore you with the...
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