Marketing Strategy for welding and cutting products in Namviet company.doc

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Marketing Strategy for welding and cutting products in Namviet company. Marketing Strategy for welding and cutting products in Namviet companyACKNOWLEDGEMENTACKNOWLEDGEMENTFirst and foremost, I would like to thank you all Nam Viet Trading and construction investment joint stock Company's leaders and staff for their help during my study field and writing this report.Sincere thanks should be expressed to the lecturers and professors who have devoted their best in taking charge of the class of TATM6 - A1 Foreign Trade UniversityThe writer’s appreciation is to Ms Tran Thi Lan Huong (M.A) for her kind supervision and suggestions in preparation and writing the report.Gratefulness is to the readers also, whose feedback will help much in improving the report.WriterDam Thi Le MinhField study report – Dam Thi Le Minh1Marketing Strategy for welding and cutting products in Namviet companyINTRODUCTIONIn a market economy, to succeed in business, enterprises must have effective marketing activities. Distribution strategy emerged as an important marketing tool to help companies create and maintain long-term competitive advantage in the market. It focused on system administration of the company’s marketing channels in the market for product consumption. Start with the rhythm of development trend of the economy; hopefully bring the best products, perfect customer service. After many open fields and new business, because growth and development of its future development and to create momentum for a new powerful company, joint stock company investment and commercial construction Nam Viet was born. Namviet was separated from Cavico Constructions Main Power and Service joint stock Co, NamViet company is a new company established in July 24, 2009 and inherited the system from the client company Cavico CMS. Viet Nam inherited from system customers and traditional CAVICOVN corporation is a company built bridges and tunnels already are experienced and very good relationships with other companies provided industrial equipment products with the world brand as Boring machine KoKen from Japan, Uniweld Corporation from Singapore, NamViet should have taken the starting point is the business of cement, steel and business industrial equipment imported from the those big companies. Therefore I am an employee of the Commerce Department of the Nam Viet company has launched a business plan welding and cutting machine to contribute their small role in the development of the company so that I select subject Field study report – Dam Thi Le Minh2Marketing Strategy for welding and cutting products in Namviet company“Marketing Strategy for the welding and cutting products in Namviet company” for my field study report. As started above, my report consists of 3 (three) chapters, the first one is the company’s business operation background which provides general information of the company’s business operation to readers, the following one is a description of the Marketing Strategy for the welding and cutting products in Namviet, and the last one I give out some more main solutions to improve this.Field study report – Dam Thi Le Minh3Marketing Strategy for welding and cutting products in Namviet companyCHARTER 1: INTRODUCTION TO NAMVIET TRADING INVESTMENT & CONSTRUCTION JOINT STOCK COMPANY1. History and business fielda. HistoryNamviet Trading and Construction Investment joint stock company is a new company established in July 24, 2009 and inherited the system from the customers of company Cavico CMS. Telephone: (84) 4 379 323 03Fax: (84) 4 379 323 02Email: sales.navicon@gmail.com website: navicon.vnb. Business fieldThe main industries:Trafficking machinery, equipment and spare parts.Building materials businessTransportationMiningBroker dealers and auctionInstallation of machinery and industrial equipmentConstruction of public works and civilBusiness and production chemicals2. Customers informationNow, Nam Viet is focusing on internal cavico customers system to sell cements, equipments as Namviet start to business and some key customers they are Lilama Corporation, Petro Shipyard Corporation.3. Business productsa. CementField study report – Dam Thi Le Minh4Marketing Strategy for welding and cutting products in Namviet companyNam Viet Co is distributor for Dong Lam Cement Factory, Fico Cement Factory, Phuc Son Cement Factory.b. Industrial Equipments and machine NAVICON supplies solutions for profession welding, cutting field, equipments and spare parts for welding, cutting – main supplier of Uniweld Corporation in Vietnam – famous in over the World in welding, cutting area.* Distribute products of famous brands as:* Metrode offers one of the largest ranges of alloyed welding consumables available from a single source. The product range from those suitable for low alloy steels, through numerous diverse steels, to those matching the performance of nickel-based alloys.*. ESIWELD: supply welding, cutting machine with Europe Standard* ESIWELD Ceramic packing tape system is breakthrough in creative to application for welding field in order to fix fillet., allowing welding all positions and all kinds of welding easier very much.* ESIWELD: All in one pickling Solution – Scale remove & pickling for Stainless Steel any high temperature scale and any adjacent low chromium layer of metal from the surface of stainless by chemical means.* Tempil® Tempil incorporates state of the art * temperature indicator technology to develop a wide range of temperature measurement products.* Dykem® Dalo® Marker industrial paint markers stand out for their distinctive, bold oil-based paint markings. The stainless steel – ball valve action tip writes through oil, grease and underwater without losing legibility or brightness even in extreme weather conditions.* UNIWELD - the professional is a basic heavy duty cutting outfit. The ultimate for construction and industrial applications. Addition accessories are required.And more, NAVICON provide industrial machines, equipments – spare parts for drilling, ejecting…of KOKEN – JapanField study report – Dam Thi Le Minh5Marketing Strategy for welding and cutting products in Namviet company 4. Business Strategy Field study report – Dam Thi Le MinhHigh Quality ProductsEnthusiasm ServicesPrompt DeliveryCompetitive Pricing Cu sto me r’s be nefit s6Marketing Strategy for welding and cutting products in Namviet company5.Organizational chartOrganizational chartTask of Board of Management: Board of Management responsible for capital investment and direction and control of all activities of the company through its meetings and the annual report from the Director as well as periodic management. Task of Director: Director operate directivity all activities of the company and response to the Board of management activities of the company's such as interest, lost, turnover, human resource and set up a new business plan. Task of Vice Director: Vice Directors consult to Director and Board Manager to manage all marketing strategies for specific business directly, in charge of all works of related departments, implementing functions other specific tasks. Task of Trading Department: implement all project business for welding and cutting products and cement business, implement import and export activities of industrial equipment. The entire work of marketing, selling, customer service, maintenance of industrial products. Trading Manager give out policies such as selling, marketing and other policies, in charge directive selling for all of products by month, quarter Field study report – Dam Thi Le MinhBoard of ManagementDirectorVice Director Vice DirectorTrading DepartmentAdministrative DepartmentFinance & Accounting DepartmentPlan & Construction Department7Marketing Strategy for welding and cutting products in Namviet companyand year. Task of Administrative Department: in charge all issues of administrative human, labor salary policy, internal affairs, foreign affairs, equipment office. Admin Manager consults human resources for Director and Board of Manager.Task of Finance and Accounting Department: responsible for all issues of financial companies on projects such as a loan bank for new business projects, manages the activities of the company's revenue and expenditure, together with Trading Dept. is responsible for collecting debts, making the works of tax and banking. Construction and installation Department: is not formed, the border is Dept for future development of NamViet in three years.Field study report – Dam Thi Le Minh8Marketing Strategy for welding and cutting products in Namviet companyCHAPTER 2: MARKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS IN NAMVIET. A. MARKETING RESEARCH ENVIRONMENT I. INVIRONMENTAL MACRO ECONOMY1. Environmental Government a. AdvantagesForeign investment has reached high levels, primarily focused on infrastructure, high capital disbursements, and use to buy equipment, high quality standard and high technique. There are many opportunities to win more contracts and preferential tax ODA has committed more than $ 5 billion for Vietnam in 2009. FDI, in 2008, about 11 -11.5 billion of capital was made. According to the Ministry of Planning and Investment, the current registered capital of the period 2007-2008 is high due to latency so that these projects will be implement in 2009 and after years. FDI capital flow in 2009 is not much but their quality will be better in and focus on the system infrastructure, major projects, using high technology and have ability to create competitive products. (Excerpt from the book publisher's information release in June 2009) b. Disadvantages we are still in the crisis period, inflation in 2009 is expected about 15%. Market welding & cutting machine went into low-level saturation, factories and companies bought enough equipment for workshops. 2. Environmental industry a. Advantages Through market research showed that although the welding machine market compete very hard but there are some gaps in the high-tech welding machines, laser cutting machine, CNC high-tech cutting machine, welding rods for cover welding , pressured welding , low carbon alloy has high hardness . And advanced equipment protection. In addition, this welding machine cutting equipment in the workshop in Field study report – Dam Thi Le Minh9Marketing Strategy for welding and cutting products in Namviet companythe period 2004-2005 was to be replaced entirely or replaced spare parts and this can be a good opportunity for the Company to enter the industry. b. Disadvantages- There have been many companies offer the same products, they have the depth of market experience, team sales engineer, consultant and engineer, warranty, maintenance and experienced. - There are many firms specializing in welding, cutting industrial and welding accessories are in the market. II. MICRO ENVIRONMENT1. Internal power of Company a. Advantages - There is support for close attention from the Board of Management, has potential financial - The new young, dynamic human resource and adapt easily. - Having good relationships with large corporations such as attracting, oil and gas and shipbuilding . to have the advantage of direct sales by the project that these companies have. - Can be flexible in the marketing plan b. DisadvantagesNamviet has not got experience to business in this field, team engineer warranty, maintenance yet to get transferring technology, which is very important in this field. - have to set new the whole system operating companies. 2. Researching competitors Competitors is divided into two regional markets: Ho Chi Minh: There are about 25 large companies including the direct production companies and trading companies more productive factory and assembly. In there these five companies are strongest. Sun Korean companies and TB WELDTEC: The team of mechanical engineers, Field study report – Dam Thi Le Minh10[...]... Minh 18 Marketing Strategy for welding and cutting products in Namviet company CHAPTER 3: RECOMANDATIONS FOR MAKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS AND HUMAN RESOURCES SOLUTION IN NAMVIET 1 Reasons for weaknesses of implementing marketing strategy from 07/09 to 10/09 After three months implementing marketing strategy arising out many issues to be resolved and additional new elements and. .. Le Minh 14 Marketing Strategy for welding and cutting products in Namviet company B: MARKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS IN NAMVIET COMPANY I MARKETING GOALS 1 Positioning the brand Creating the interest, attention and attraction of the Company to customers construction companies, shipbuilding, petroleum and cement in the years 2009-2010 By early 2011 we have created the brand and. .. is focusing so much on constructing infrastructure, urban works, hydroelectric power, building factories, industrial zones so that there have high demand for industrial products such as welding, cutting machines c.2 Using existing relationships and internal customers for the period starting business Field study report – Dam Thi Le Minh 13 Marketing Strategy for welding and cutting products in Namviet. .. Thi Le Minh 23 Marketing Strategy for welding and cutting products in Namviet company REFERENCES 1 Marketing – Philip Kotler 2 Kinh tế Việt Nam thời kỳ khủng hoảng 3 http:/ www.marketingchienluoc.com 4 http:/www.Cavicocms.com TABLE OF CONTENTS INTRODUCTION……………………………………………………………….…2 CHARTER 1: INTRODUCTION TO NAMVIET TRADING INVESTMENT & CONSTRUCTION JOINT STOCK COMPANY……4 6 History and business field…………………………………………………... immediately for selling welding & cutting products plan , can achieve sales target in 2009 and building initially the brand in 2010 First: there are some problems generated by recognizing key products wrongly to make marketing strategy in Vietnam market Second: implementing to classify customers and plans to reach selling to them still slow and limited Third: The process of promotion to build identifying brand... Environmental industry ……………………………………………………… 9 II MICRO ENVIRONMENT…………………………………………………….…9 1 Internal power of Company ……………………………………………………9 2 Researching competitors ……………………………………………………….9 3 Researching SWOT Matrix………………………………………………… 12 B: MARKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS IN NAMVIET COMPANY……………………………………….15 Field study report – Dam Thi Le Minh 24 Marketing Strategy for welding and cutting. .. but far exceeding them in terms of expertise and experience Main products: welding cutting equipment is advanced and they have enormous strength found for Air Liquide How cluster market nationwide Company Unitech This is a company specializing in mechanical cutting including welding industry, high-capacity consultant, sales team and technicians crowded, agency official airline of Finland Kemppi Addition,.. .Marketing Strategy for welding and cutting products in Namviet company electrical engineers and sales staff of engineers, officers and employees are: 150 people, they have one long development history, the brand name and experience in this field, they have established customers system, their customers are: Lilama Corporation, Vinashin, oil and gas corporation, the system of training schools... personnel NAMVIET serious To ensure business success in this moment with a brand new start as NAMVIET need to have the framework of the good, especially the framework of the Trading Department of the main forces company’s Present staff of the Trading Department includes: Field study report – Dam Thi Le Minh 19 Marketing Strategy for welding and cutting products in Namviet company A vice director in charge... relating to the Trading Department 3 Technique manager: 1 person In charge of selling a search technique Responsible array of techniques for all Trading Department Specifically, in charge of general counseling techniques, equipment installation, equipment manuals, warranty, maintenance machinery and equipment Field study report – Dam Thi Le Minh 21 Marketing Strategy for welding and cutting products in . Le Minh2 Marketing Strategy for welding and cutting products in Namviet company Marketing Strategy for the welding and cutting products in Namviet company . Strategy for welding and cutting products in Namviet companyB: MARKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS IN NAMVIET COMPANYI. MARKETING GOALS
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