... and prot potential which has resulted in an exponential growth in the demand for digital content. There is now a huge opportunity in the digital content space. Yet, digital content still has ... however, is paying much attention to paid media. This demographic is doing so much of the content sharing (a.k.a syndication) themselves, that they have become virtual content publishers. This ... increasingly become their most important marketing destination. Understanding where the dot.com falls in the marketing matrix, its new role in the post-modern marketing world and the importance of...