... MARKETING FOR CONSTRUCTION Marketing plays a key role in the strategic planning process BASIC COMPONENTS OF BUSINESS DEVELOPMENT MARKETING SALES MARKETING FOR CONSTRUCTION RETAINING EXISTING ... CHAPTER CONSTRUCTION BUSINESS STRATEGY & STRATEGIC PLANNING REFERENCE Chapter 5, Business Organization for Construction, Chris March, 2009, Taylor & Francis Chapter 6, Construction Business ... Marketing Mix The Marketing Process Key Elements Analyzing marketing opportunities Selecting target markets Developing the marketing mix Managing the marketing effort • Marketinent,...