... producer in the South after ten years actively exploring Vietnam market In order to gain a better sales and market share, Holcim Vietnam created totally new and differentiated marketing campaigns to ... and basing on a good financial status, Holcim will have opportunity to increase market share in the next 02 years Therefore, the objective of market share of Holcim will be: -cement market for cement ... southern Vietnam, Ha Tien and Holcim Vietnam lead the market, the followings: Fico and Tay Do gains significant market shares Page 12 C CURRENT MARKETING CAMPAIGNS Holcim Vietnam is not only target to...