Market development strategy for Viet Fashion Corporation for 2011-2015

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Market development strategy for Viet Fashion Corporation for 2011-2015

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Mục lục

  • COVER PAGE

  • INTRODUCTION

  • CHAPTER 1. SOME BASIC THEORETICAL ISSUES OF MARKETING AND MARKET DEVELOPMENT

    • 1.1. Fundamentals of strategic management

    • 1.2. Company and marketing strategy

    • 1.3. Garment and fashion in Vietnam

    • 1.4. The necessity of Viet fashion JSC to form product and market strategy

    • CHAPTER 2. CURRENT MARKET CONDITION OF VIET FASHION JOINT STOCK COMPANY IN THE PERIOD OF 2005 - 2010

      • 2.1. Overview of Viet fashion trading joint stock company

      • 2.2. Business sittuation in period of 2005 - 2010

      • 2.3. Sittuation of market development of the company in period of 2005 - 2010

      • 2.4. Assessment of factors affecting to compettition and manufacturing ability of the company period 2005 - 2010

      • 2.5. Analyzing economic sittuation , politics - cociety, business environment, opportunities and threats for the company in period 2011 - 2015

      • 2.6. Analyzing matrixes to define strategy

      • CHAPTER 3. THE MARKET DEVELOPMENT STRATEGY OF VIET FASHION JSC IN STAGE 2011 - 2015

        • 3.1. The analysis on the economical, cocial, political, opportunities and the challenges to the company in stage 2011 -2105

        • 3.2. The market development strategies of Viet fashion JSC in stage 2011 - 2015

        • CONCLUSION

        • ACKNOWLEDGEMENTS

        • TABLE OF CONTENTS

        • LIST OF TABLES

        • LIST OF GRAPHS

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