Grice) G Global Advanced Master of Business Administration UNIVERSITY CAPSTONE PROJECT REPORT Improvement of development strategy for Internet Banking Service of Vietnam Joint Stock Commercial Bank for Industry and Trade, period 2009-2012 | | | | | || Nguyễn Bich Hằng Lê Văn Trung Cao Tuấn Anh Phạm Hồng Thanh Class HANOI, 2009 : GaMba01.M02 ACKNOWLEDGEMENT Members of Group 10 - GaMba01.M02 gratitude to our lecturers for MBA Program, would Griggs like to express our sincercly University — United States of America who have given us a lot of valuable and new knowledge during our course helping us to create a close connection between have also instructed and supported theory and practice The lecturers us for successful completion of this Capstone project We also extend our sincere thanks to the Directorate of Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) and our colleagues who have provided us with required information and assisted us during the preparation of this document Members of Group 10 - GaMba01.M02 Nguyen Bich Hang Le Van Trung Cao Tuan Anh Pham Hong Thanh Page of 80 CONTENT LUST OF ASB REVATIO cox corms te nuennntree nh 0š sgá tú Sốc t0 sacs woe TEE ĐH oem eee os mm ee LIST OF FIGURES AND TABLES «.soc.cesss sons wen os ns we us manure neensans om ox nh mgnnhang Sn ga ER TTR Tr es oe vss ence S0L2D090H SE gi em Ws RE Ss Sem OELAP TEER, ‘Lis naxssmmsace ons est nts ne msn so 20.5 0A ne RS ve eR ae ame ste meee we me Soe HR MEL NATEROTS Sn SR AN HS 0.28 GENERAL PRINCIPLES IN BUSINESS STRATEGY .0.ecceeceecceeeeeeseeeeteeeeneeens 1.1 An overview of businesS SỈTA†€EV HH ng ng KH kh LL.4 ID GERARIGE, ceneane rannnsanons iStisntamsbe pnt vais Ta Bnitiensbneati edi tn 11785 10578 EDR CLEA 1.1.2 Sipmificances of developing a business strat€gy .Ặ cào 1.1.3 Business strategic management DrOC€SS nhe 10 1.2 Vision, mission and vaÌue - ccccc TS SH HH1 nu ren 11 1.2.1 VISÖH se ca 84g 1,22 WHSSÏGH sua ynesmemnnaeniianianenntieres us nonamnainetinnnnsils toa tahssd 11 SE Hồn 0012510 4à TRú H21-án3001 5881.333: 132 ấu le ON Ee Reto BA 0464 12 LBS, WTR x or sis hàng2 1100 xe sang eeeuik su son ssSklcó 40A ith han adil i0 SEN G813h 5.5804 2K5NG H0 078 46EM.lE 12 L3 Business strategy analysts aena enaiaindian kiduiniiidiao gicnangL0450384930015 103.183 200081 13 1,3.1: Mae†o €điVITGHINETIL HH8 ÌWSÌS cán un ba ngan hóa Ba gảá G153184.215361365 05140 6045548803 13 8,2 3eetora]l €đVỮOHIDEPT ðNBÏYSÍR xí áớ na nang nh ngang Bá 485 180 DgL 83916 80-4 SN DRA.488200014 16 Lda Value CROs BAY SIS: ccccss.c0n.0ns oxe.cne.ananss.cunsemew.sen DELANSRIDDDG018WBIả-G08 V-18072240884 18 1.3.4, Summary of SWOT atalysis ccs ves cung 0n nga gu ga na ánh D4881 pg1800 104 G3010 070081 19 1.4 Development and selection of business strat€gØY .Ă Tnhh 1.4, L: Gieneräl CØTIIPITITVE (SỈTHLEEE: mà ngan tàn nh ngan 1z4,3, BlSiiilss SÍTRLGEV' SGDIOTT se ng 1,3 HiEliiess stratEèYy TITIPleTfieTitOlue 1,5,1 Sirueftral ÌrmiplefEI[GÍÍGIia 1.5.5: Đralep GHI 20 nài GA 00011317001188691880010801 0060500082931 20 anh tà nh tHh nh HH: TU G20 6810091018860 06B V003 105861 23 ceecapnnn Bào ntt0 ni tha 80080658060 00.101 Si 203.3058000 24 sa sa øà Hán ga tạ ghềgốA Si SN gi0-3N8070B.GNNB.005305.tHã UP 24 VAT củ nà nà Bát on nh TH Hà G00 T81185 S801601101000800100065 RN OCCT 26 1.5.3 Strategy ÃSS€SSTTIGTÏ dàn sen 2c cG2138