... 206–209Humility, 15 19, 176Humor, 53 54 Identity:distinguishing characteristics of,183–184significance of, 9–11Image protection, 88Imagination, 173–174Imitation brands, 60–61, 149, 177Informational ... pretending to be some-208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196-210.qxd 11/22/04 11:24 AM Page 208one else. It may cause ridicule. It may be awkward. Fitting in can beeasier. ... identities:authenticity, 63–64in business, 60–61conformance, 64– 65 development of, 61self-examination, 65 69significance of, 56 57 , 59 uniqueness of, 62–63Personal history:connection with,...