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May i have your attention please phần 1 pdf

May i have your attention please phần 1 pdf

Quản trị kinh doanh

... Branding—We Want More Chapter FOUR Bring On the Brand 82 The Race Is On ■ Listening ■ How Your Brand Is Born ■ Brand Reconciliation ■ The Competition ■ How Brands Live ■ Branding Up ■ The People Inside ... important as globalization continues The potential customer base is growing quickly, but the number of companies vying for its business is growing even faster A powerful, unique brand brings instant ... day I need to learn and to grow in my personal and professional life As this book explains, returning to the basics of self-examination builds compelling, influential brands We all have a brand,...
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May i have your attention please phần 2 doc

May i have your attention please phần 2 doc

Quản trị kinh doanh

... laugh and cover our ears, screaming “TMI!” (“Too much information!”) I m not talking about that kind of sharing I m talking about involving your audience and engaging them in two-way relationships ... Senior citizens with limited incomes might be a kind of brand Teflon—resistant to any brands sticking to them But here again, if the brand can make the senior citizen audience feel like the company ... store and loudly sing the words to songs from The Lion King, and our first job interview, where we stutter and shrink from a feeling of intimidation Attention and Humility Can Coexist While some...
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May i have your attention please phần 3 doc

May i have your attention please phần 3 doc

Quản trị kinh doanh

... experiences to their fullest extent in branding What kind of brand can best integrate the human senses into it? A personal brand Instead of building brands based on pricing or convenience or distribution ... to its fans via an emotional experience that is memorable and gets action This is a different approach to building an image Rather than using facts and information, use emotion and sentiment ... with personal branding Faux branding means being fake, phony, and counterfeit Branding is about authenticity It should be your core identity seared onto your goods and services It should be your...
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May i have your attention please phần 4 pps

May i have your attention please phần 4 pps

Quản trị kinh doanh

... waking lives trying to close It is the circle of giving and receiving, spinning around a core of appreciation And that brings us back to being chosen for being special and authentic Once again, ... building brands This is so important that I m going to say it again: There’s an endless feedback loop in branding, composed of giving and receiving attention, with the goal of choosing and being ... associate with or in life can be an extension of that brand identity Because when you build on your true identity you build on the only thing that is truly unique and different and emotional And, ...
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May i have your attention please phần 5 ppsx

May i have your attention please phần 5 ppsx

Quản trị kinh doanh

... there is no mistaking his sexual innuendo It is his signature line Before he even utters the words to someone new in his sight, the audience smiles in anticipation His brand promises amusement and ... yourself, your brand, and undoubtedly the audience who connects with and gets involved with your brand Bring On the Brand 93 Branding Up My term branding up describes the effect that uplifting brands ... wouldn’t be reading this book Now with confidence and courage you can build your brands through the constancy of self-examination and branding up Brand Building Belief IV I will use my brand to move...
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May i have your attention please phần 6 ppt

May i have your attention please phần 6 ppt

Quản trị kinh doanh

... brand is in many ways a living, breathing thing It is more than just visual, or rational—it is emotional and behavioral in practice Evangelists of your brand, both within your organization and ... However, Disney is beginning to put its brand on more and more of its movies Disney is expanding the definition of a Disney-label movie and releasing a flood of new movies bearing the Disney brand The ... steps in the branding pathway: Defining your story is the first step in branding Making your story relatable is the second Translating it into something people connect with and feel an emotion for is...
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May i have your attention please phần 7 ppsx

May i have your attention please phần 7 ppsx

Quản trị kinh doanh

... served in terms of their wants and their needs Madonna is brilliant at brand alteration One could argue that her brand is constantly changing But it’s not at all Her brand is Planning for Your Brand ... yourself heard? Advertising versus Publicity Advertising is different than publicity and visibility Publicity exposes your brand with visibility, and advertising promotes your brand The goal of all ... really is and who he is dressed up as Building brands is about loving your image and getting it in front of people again and again Luckily for me, I could so with some amount of fun and class in my...
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May i have your attention please phần 8 doc

May i have your attention please phần 8 doc

Quản trị kinh doanh

... born in the United States, including African American, Native American, Asian American Once while watching Kelly Ripa on the ABC show Regis and Kelly, I saw an interview of a new television character ... other and sit around talking about our grandchildren This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion Getting ... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want Brand Building Belief VIII I will focus on my brand to get results and make its...
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May i have your attention please phần 9 pps

May i have your attention please phần 9 pps

Quản trị kinh doanh

... your brand I believe in constant contact If the goal of branding is making a connection to your audience (and it is), then there is no better way to so than in person A radio ad campaign playing ... good branding is Testing and evaluating your brand are essential tools for learning and growing your brand Let’s review specific communication strategies to test and build your brand When you pass ... gut instinct and an intuitive knack for getting it Branding is something that I get I have always been drawn to the magnetism of strong brands I could sense when it was the image more than the...
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May i have your attention please phần 10 doc

May i have your attention please phần 10 doc

Quản trị kinh doanh

... protection, 88 Imagination, 173–174 Imitation brands, 60–61, 149, 177 Informational company, 166 Institutional company, 167 Intentions, significance of, 175–176 Intimacy, 92 Johnson, Sam, 186 Johnson ... brand in a way that involves your audience, listens, responds, and maneuvers as you anticipate your audience’s changing needs and wants Write down a specific plan for your brand development and the ... or not It’s time to take control of it to build an authentic powerful brand destined for great success Identify and examine your own story, experiences, and lifechanging moments in your personal...
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May I Have Your Attention, Please phần 1 ppt

May I Have Your Attention, Please phần 1 ppt

Quản trị kinh doanh

... Branding—We Want More Chapter FOUR Bring On the Brand 82 The Race Is On ■ Listening ■ How Your Brand Is Born ■ Brand Reconciliation ■ The Competition ■ How Brands Live ■ Branding Up ■ The People Inside ... important as globalization continues The potential customer base is growing quickly, but the number of companies vying for its business is growing even faster A powerful, unique brand brings instant ... day I need to learn and to grow in my personal and professional life As this book explains, returning to the basics of self-examination builds compelling, influential brands We all have a brand,...
  • 25
  • 297
  • 0
May I Have Your Attention, Please phần 2 doc

May I Have Your Attention, Please phần 2 doc

Quản trị kinh doanh

... laugh and cover our ears, screaming “TMI!” (“Too much information!”) I m not talking about that kind of sharing I m talking about involving your audience and engaging them in two-way relationships ... Senior citizens with limited incomes might be a kind of brand Teflon—resistant to any brands sticking to them But here again, if the brand can make the senior citizen audience feel like the company ... store and loudly sing the words to songs from The Lion King, and our first job interview, where we stutter and shrink from a feeling of intimidation Attention and Humility Can Coexist While some...
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May I Have Your Attention, Please phần 3 pps

May I Have Your Attention, Please phần 3 pps

Quản trị kinh doanh

... experiences to their fullest extent in branding What kind of brand can best integrate the human senses into it? A personal brand Instead of building brands based on pricing or convenience or distribution ... to its fans via an emotional experience that is memorable and gets action This is a different approach to building an image Rather than using facts and information, use emotion and sentiment ... with personal branding Faux branding means being fake, phony, and counterfeit Branding is about authenticity It should be your core identity seared onto your goods and services It should be your...
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May I Have Your Attention, Please phần 4 pot

May I Have Your Attention, Please phần 4 pot

Quản trị kinh doanh

... associate with or in life can be an extension of that brand identity Because when you build on your true identity you build on the only thing that is truly unique and different and emotional And, ... celebrities as a kind of a corporation in themselves and therefore having a brand But brands are not based on the size of the entity Brands have no minimum size requirement And the worst thing to is ... as if they could infuse the brand identity of the huge corporation into the tiny baby to ensure its success in life In Business, It’s Always Personal How are you running your company’s brand?...
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May I Have Your Attention, Please phần 5 doc

May I Have Your Attention, Please phần 5 doc

Quản trị kinh doanh

... close It is the circle of giving and receiving, spinning around a core of appreciation And that brings us back to being chosen for being special and authentic Once again, we are back to building ... brands This is so important that I m going to say it again: There’s an endless feedback loop in branding, composed of giving and receiving attention, with the goal of choosing and being chosen ... yourself, your brand, and undoubtedly the audience who connects with and gets involved with your brand Bring On the Brand 93 Branding Up My term branding up describes the effect that uplifting brands...
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May I Have Your Attention, Please phần 6 docx

May I Have Your Attention, Please phần 6 docx

Quản trị kinh doanh

... brand is in many ways a living, breathing thing It is more than just visual, or rational—it is emotional and behavioral in practice Evangelists of your brand, both within your organization and ... is no mistaking his sexual innuendo It is his signature line Before he even utters the words to someone new in his sight, the audience smiles in anticipation His brand promises amusement and ... steps in the branding pathway: Defining your story is the first step in branding Making your story relatable is the second Translating it into something people connect with and feel an emotion for is...
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May I Have Your Attention, Please phần 7 doc

May I Have Your Attention, Please phần 7 doc

Quản trị kinh doanh

... everywhere Don’t hide your brand Humility and visibility can coexist Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... really is and who he is dressed up as Building brands is about loving your image and getting it in front of people again and again Luckily for me, I could so with some amount of fun and class in my ... yourself heard? Advertising versus Publicity Advertising is different than publicity and visibility Publicity exposes your brand with visibility, and advertising promotes your brand The goal of all...
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May I Have Your Attention, Please phần 8 pdf

May I Have Your Attention, Please phần 8 pdf

Quản trị kinh doanh

... other and sit around talking about our grandchildren This is really about improving our company performance by knowing how to connect with people and instituting a feeling of inclusion Getting ... you can imagine for your brand And learn to rewrite it and rewrite it and rewrite it The improvement of your brand reflects the improvements in your life and its telling It may be hard for an egg ... visited Army units along the Russian-American checkpoint during the notoriously hated Saturday morning information and education training sessions After announcing that the fourteam members were...
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May I Have Your Attention, Please phần 9 docx

May I Have Your Attention, Please phần 9 docx

Quản trị kinh doanh

... your brand I believe in constant contact If the goal of branding is making a connection to your audience (and it is), then there is no better way to so than in person A radio ad campaign playing ... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want Brand Building Belief VIII I will focus on my brand to get results and make its ... promise of higher quality and a nicer shopping experience is at risk? Is Target maneuvering its brand because it has changed its philosophy and true identity? Or is it chasing dollars and trying...
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May I Have Your Attention, Please phần 10 pot

May I Have Your Attention, Please phần 10 pot

Quản trị kinh doanh

... protection, 88 Imagination, 173–174 Imitation brands, 60–61, 149, 177 Informational company, 166 Institutional company, 167 Intentions, significance of, 175–176 Intimacy, 92 Johnson, Sam, 186 Johnson ... Identify and examine your own story, experiences, and lifechanging moments in your personal and professional life Attach importance to your story because it is real, unique, and the only thing that ... to your audience and can be easily remembered Reveal your authentic brand in a way that involves your audience, listens, responds, and maneuvers as you anticipate your audience’s changing needs...
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