marketing manager course - chapter 07
marketing manager course - chapter 07
... core competencies.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Applications: Management Is Everyone’s Business—For the Manager zAn effective manager must be proactive ... or redesigned strategies.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.The McKinsey-General Electric Portfolio Analysis MatrixBusiness-Unit Position1)Harvest2) 3)4) ... 9)BuildLowMediumHighLowIndustryAttractivenessMediumHighMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.The Strategic...
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Marketing Manager Course - Chapter 08
... medium-sized firm of 10 0- 499 employees; orzA large firm with 500 or more employees.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill ... key to long-term successMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Alternative Forms of EntrepreneurshipIntrapreneurshipSpin-OffsFranchisesMcGraw-Hill © 2004 ... other partners’ actions.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.8 Chapter EntrepreneurshipEntrepreneurshipMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...
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Marketing Manager Course - Chapter 09
... PresidentSales and Marketing Vice PresidentSales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... StructurePresidentPresidentSoftwareDivisionSoftwareDivisionConsultingSourceDivisionConsultingSourceDivisionComputerDivisionComputerDivisionProductionProduction Marketing MarketingFinanceFinanceProductionProductionProductionProduction Marketing Marketing Marketing MarketingFinanceFinanceFinanceFinanceMcGraw-Hill © 2004 The McGraw-Hill ... provide advice, recommend, and counsel line managers and others in the organization¾staff managers direct line managersMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Coordination...
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Marketing Manager Course - Chapter 10
... TrainingTrainingCrossCross - - functional functional TrainingTrainingMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Career DevelopmentzLong-term effort in which the ... unionismzJob-based unionismzCollective bargainingzVoluntary contractszAdversarial relationshipsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.10 Chapter Human ... ManagementMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Training Presentation TechniquesSlides and Slides and VideotapesVideotapesCom puterCom puter - - A ssisted...
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Marketing Manager Course - Chapter 11
... skillsteam skillsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.11 Chapter Managing Employee DiversityManaging Employee DiversityMcGraw-Hill © 2004 The McGraw-Hill Companies, ... AmericansAmericansForeignForeign - - Born Born AmericansAmericansHispanic Hispanic AmericansAmericansHomosexualsHomosexualsOlder WorkersOlder WorkersWomenWomenMcGraw-Hill © 2004 The McGraw-Hill Companies, ... Affirm a tive ActionAffirm a tive ActionMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.DiversityzIt...
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Marketing Manager Course - Chapter 12
... measurableMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zEffective ... instrumentalities and valences.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.12 Chapter MotivationMotivationMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... ProductsDevelopmentDevelopmentResearchResearch Marketing MarketingCustomerCustomerServiceServiceSalesSalesProductionProductionObjectivesObjectivesMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...
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Marketing Manager Course - Chapter 13
... PowerIIGoodGoodHighHighStrongStrongIIIIGoodGoodHighHighWeakWeakIIIIIIGoodGoodLowLowStrongStrongIVIVGoodGoodHighHighWeakWeakVVPoorPoorHighHighStrongStrongVIVIPoorPoorHighHighWeakWeakVIIVIIPoorPoorLowLowStrongStrongVIIIVIIIPoorPoorLowLowWeakWeakGoodGoodPoorPoorPerformancePerformanceRelationshipRelationship - - OrientedOrientedTaskTask - - OrientedOrientedFavorableFavorableModerateModerateUnfavorableUnfavorableMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... StateOhio StateOhio StateEm ployee-OrientationEm ployeeEm ployee - - OrientationOrientationProduction-OrientationProduction-OrientationProduction-OrientationUniversity ofMichiganUniversity ... onsiderationMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Trait TheoryTrait TheoryDesireto LeadDesireDesireto Leadto Lead“Can-Do”Attitude““CanCan - - DoDo””AttitudeAttitudeSelf-ConfidenceSelfSelf - - ConfidenceConfidenceHonestyand...
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Marketing Manager Course - Chapter 14
... skills¾Interpersonal skillsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.14 Chapter Managing TeamsManaging TeamsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... GroupCharacteristicMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.The Benefits of TeamsC osts and ProductivityQuality ImprovementsSpeed InnovationMcGraw-Hill © 2004 The McGraw-Hill ... people are capable of functioning as a team.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Team...
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Marketing Manager Course - Chapter 15
... customer feedback.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.15 Chapter Managing CommunicationManaging CommunicationMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. ... zAre an invaluable skill for managersMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Managing Organizational CommunicationsFace-to-Face CommunicationWritten CommunicationElectronic ... SkillsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Communication Channels Ranked by Information RichnessRichest Channel Leanest ChannelPhysical presence (face-to-face,...
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Marketing Manager Course - Chapter 16
... approach.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Learning ObjectivesAfter reading this chapter, ... ratios - an organization’s ability to pay short-term debt¾Leverage ratios - the amount of funds available in an organization from shareholders and creditors¾Profitability ratios - indicate ... ScorecardOutcomesFocusProcessFormalInformalTypeMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Types of Financial ControlsBudgetary ControlFinancial StatementsFinancial RatiosActivity-BasedCostingMcGraw-Hill...
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Từ khóa: technical competencies marketing managerholt elements of language second course chapter 13core competencies of a marketing managerprinciples of marketing 15th edition chapter 1search engine marketing manager salarysenior search engine marketing manager salarychapter 07 analog communication systems pdfcách sử dụng internet download manager 6 07the one minute manager chapter summaryhướng dẫn sử dụng internet download manager 6 07principles of marketing ppt chapter 1principles of marketing by philip kotler ppt chapter 5principles of marketing by philip kotler ppt chapter 8principles of marketing by philip kotler ppt chapter 3principles of marketing by philip kotler ppt chapter 1Báo cáo thực tập tại nhà thuốc tại Thành phố Hồ Chí Minh năm 2018Một số giải pháp nâng cao chất lượng streaming thích ứng video trên nền giao thức HTTPNghiên cứu vật liệu biến hóa (metamaterials) hấp thụ sóng điện tử ở vùng tần số THzNghiên cứu tổ chức chạy tàu hàng cố định theo thời gian trên đường sắt việt namGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitĐỒ ÁN NGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWANNGHIÊN CỨU CÔNG NGHỆ KẾT NỐI VÔ TUYẾN CỰ LY XA, CÔNG SUẤT THẤP LPWAN SLIDEPhối hợp giữa phòng văn hóa và thông tin với phòng giáo dục và đào tạo trong việc tuyên truyền, giáo dục, vận động xây dựng nông thôn mới huyện thanh thủy, tỉnh phú thọTrả hồ sơ điều tra bổ sung đối với các tội xâm phạm sở hữu có tính chất chiếm đoạt theo pháp luật Tố tụng hình sự Việt Nam từ thực tiễn thành phố Hồ Chí Minh (Luận văn thạc sĩ)Phát triển du lịch bền vững trên cơ sở bảo vệ môi trường tự nhiên vịnh hạ longNghiên cứu khả năng đo năng lượng điện bằng hệ thu thập dữ liệu 16 kênh DEWE 5000Định tội danh từ thực tiễn huyện Cần Giuộc, tỉnh Long An (Luận văn thạc sĩ)Tìm hiểu công cụ đánh giá hệ thống đảm bảo an toàn hệ thống thông tinSở hữu ruộng đất và kinh tế nông nghiệp châu ôn (lạng sơn) nửa đầu thế kỷ XIXchuong 1 tong quan quan tri rui roNguyên tắc phân hóa trách nhiệm hình sự đối với người dưới 18 tuổi phạm tội trong pháp luật hình sự Việt Nam (Luận văn thạc sĩ)Giáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vậtChiến lược marketing tại ngân hàng Agribank chi nhánh Sài Gòn từ 2013-2015Đổi mới quản lý tài chính trong hoạt động khoa học xã hội trường hợp viện hàn lâm khoa học xã hội việt namHIỆU QUẢ CỦA MÔ HÌNH XỬ LÝ BÙN HOẠT TÍNH BẰNG KIỀM