technical competencies marketing manager

Chiến lược SEO dành cho CEO và Marketing Manager

Danh mục: Cao đẳng - Đại học

Bài thuyết trình marketing manager

Danh mục: Quản trị kinh doanh

CHIẾN lược SEO DÀNH CHO CEO & MARKETING MANAGER của tuấn hà vinalink

Danh mục: Internet Marketing

Marketing Manager Course - Chapter 08

Danh mục: Kỹ năng bán hàng

... started by founding teams of two or more people.zTeams can bring more ideas, creativity, and competencies to a new venture.zEntrepreneurs in teams must learn how to share power and authority...

Marketing Manager Course - Chapter 09

Danh mục: Kỹ năng bán hàng

... PresidentManufacturingVice PresidentSales and Marketing Vice PresidentSales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 ... StructurePresidentPresidentSoftwareDivisionSoftwareDivisionConsultingSourceDivisionConsultingSourceDivisionComputerDivisionComputerDivisionProductionProduction Marketing MarketingFinanceFinanceProductionProductionProductionProduction Marketing Marketing Marketing MarketingFinanceFinanceFinanceFinanceMcGraw-Hill ... ¾the right to provide advice, recommend, and counsel line managers and others in the organization¾staff managers direct line managersMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...

Marketing Manager Course - Chapter 10

Danh mục: Kỹ năng bán hàng

... essential for all issues is essential for all managers.managers.The hum an resource staff The hum an resource staff supports managers in supports managers in carrying out HR carrying out ... employees.¾Constructive feedback to employees in order to capitalize on strengths and reduce weaknesses.¾Help managers decide who should be paid more based on contribution.McGraw-Hill © 2004 The McGraw-Hill ... Applications of Management Perspectives—For the Manager zMost management problems are a result of poor human resource practices.zIndicators...

Marketing Manager Course - Chapter 11

Danh mục: Kỹ năng bán hàng

... management and placed in positions of responsibility.zEven those who are not interested in managerial roles will benefit from relating well to people of diverse backgrounds; support from ... McGraw-Hill Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zEffective management of diversity can provide the organization with a powerful competitive...

Marketing Manager Course - Chapter 12

Danh mục: Kỹ năng bán hàng

... ProductsIndustrial ProductsIndustrial ProductsDevelopmentDevelopmentResearchResearch Marketing MarketingCustomerCustomerServiceServiceSalesSalesProductionProductionObjectivesObjectivesMcGraw-Hill ... Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zEffective managers understand the factors that influence motivation and use them as levers to energize ... them.zLong-term effectiveness requires managers to considers the needs and perceptions of workers as well as characteristics of the work environment.zManagers should be able to apply the motivation...

Marketing Manager Course - Chapter 13

Danh mục: Kỹ năng bán hàng

... McGraw-Hill Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zManagers should identify the theories that best fit them and their situations:¾Some situations ... reserved.13ChapterLeadershipLeadershipMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.The Managerial GridConcern for ProductionConcern for Production112233445566778899112233445566778899Concern...

Marketing Manager Course - Chapter 14

Danh mục: Kỹ năng bán hàng

... make many decisions that traditionally have been made by supervisors or managers.zMembers need a variety of skills:¾ Technical skills¾Management skills¾Interpersonal SkillsMcGraw-Hill ... McGraw-Hill Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zWhen determining how many people should be on a team, the best rule of thumb is to keep ... work on a team, it is important to select the right mix of people with complementary skills.¾ Technical skills¾Administrative skills¾Interpersonal skillsMcGraw-Hill © 2004 The McGraw-Hill...

Marketing Manager Course - Chapter 15

Danh mục: Kỹ năng bán hàng

... nonverbal indicators, like eye contact, tone of voice, or touch zAre an invaluable skill for managersMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Managing Organizational ... McGraw-Hill Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zUse your listening skills when dealing with an employee who has an issue that is emotional...

Marketing Manager Course - Chapter 16

Danh mục: Kỹ năng bán hàng

... Business—For the Manager zControl over the actions and outcomes in the workplace is a central management responsibility.zMeasurement is a key component of effective control.zManagers go beyond ... McGraw-Hill Companies, Inc. All rights reserved.Control Approaches ModelSubjective ControlClan Control Marketing ControlFinancial ControlsOperations ManagementBureaucratic ControlBalanced ScorecardOutcomesFocusProcessFormalInformalTypeMcGraw-Hill ... measurement to take corrective action, which is part and parcel of an effective control system.zAs a manager, it is important to understand the control systems used in an organization as well as whether...

Marketing Manager Course - Chapter 17

Danh mục: Kỹ năng bán hàng

... Business—For the Manager zQuality-centered management of operations is the key to remaining competitive and can lead to the survival of the organization.zEffective managers understand ... reserved.McGraw-HillApplications: Management is Everyone’s Business—For Managing TeamszTeam members need the technical skills involved in measurement and evaluation.zTeam members also need interpersonal ... improvement in productivity a strategic objective of the firm.zTop management must also be sure that managers from different areas of the firm work together to increase efficiency.zA more efficient...

Tài liệu Marketing Manager Course - Chapter 18 doc

Danh mục: Kỹ năng bán hàng

... reserved.Applications: Management is Everyone’s Business—For the Manager zBeware of outsourcing IT - in many cases, it results in dissatisfaction.zManagers should analyze very carefully the pros and ... ManagementzAnalytical Skills—Managers need to be able to gather, synthesize, and compare data about their firms and about the options available to them.zOrganizational Skills—Managers need to be able ... SystemszManagement information system (MIS): an information system that provides information to managers to use in making decisions.zTypes of MIS used by businesses:¾Information reporting...

Tài liệu Bài thuyết trình: Marketing Manager pptx

Danh mục: Internet Marketing

... tiếp thị/sản phẩm 280đ/100grTÓM LƯC NGÂN SÁCHThe output of the marketing planning processStrategic marketing plan contents Marketing theory(Structures, frameworks, models)Mission statementFinancial ... lợi thế cạnh tranh.7. Marketing Objectives_ Xác lập mục tiêu tiếp thị.8. Marketing Strategy _ Chiến lược tiếp thị.9. Brand positioning strategy_ Định vị thương hiệu.10. Marketing mix strategy_ ... analysisKey success factors matrixMarket researchMarket segmentation studiesMarket overview Marketing Strategies Marketing ObjectivesOpportunities ThreatsPortfolio summaryAssumptionsResource RequirementsStrengthsWeaknessesIssues...

Tài liệu Marketing Manager Course - Thuật ngữ quảng cáo docx

Danh mục: Kỹ năng bán hàng

... Integrated Marketing Communication (IMC) A management concept that is designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) ... definition distinguishes advertising from other forms of marketing communication, such as Sales Promotion, Public Relations, and Direct Marketing. Cutting A film editing technique that creates ... through retailers. Direct mail Marketing communications delivered directly to a prospective purchaser via the U.S. Postal Service or a private delivery company. Direct marketing Sending a promotional...

giáo trình marketing manager

Danh mục: Internet Marketing

... những người lên án marketing là “những người làm marketing tạo ra nhu cầu” hay “những người làm marketing dụ dỗ mọi người mua những thứ mà họ không mong muốn”. Những người làm marketing không ... tình báo Marketing, nghiên cứu Marketing và phân tích hỗ trợ quyết định Marketing. Bây giờ ta sẽ mô tả từng hệ thống con chủ yếu trong MIS của công ty. Hình 2.1: Hệ thống thông tin Marketing ... một nề nếp marketing bắt rễ sâu vào tất cả các bộ phận và chi nhánh của mình. Hầu hết các công ty đều chưa đạt tới trình độ hoàn toàn thành thục về marketing. Họ nghĩ là họ có làm marketing...