... CHARGAN BOOK OFMARKETING IDEAS
by
Philip Ragan
****
PUBLISHED BY CHARGAN AT SMASHWORDS
This book available in print from
www.chargan.com
My Book Isn't Selling! The Chargan Book ofMarketing ... announced that sales of Kindle ebooks had way overtaken sales of
paper books on the Amazon website, by a factor of three! While many people say they prefer
paper books, the march of ebooks is continuing ... the work in! Think of how much time you have
spent in writing your book. By comparison, the amount of time needed for marketing is not as
great, but it should be thought of as the second, essential,...
... quan
trọng.
Marketing toàn diện
Marketing toàn diện
Marketing
nội bộ
Marketing
nội bộ
Marketing
liên kết
Marketing
liên kết
Marketing
quan hệ
Marketing
quan hệ
Marketing
nội bộ
Marketing
nội ... VI NẫT V PHILIP KOTLER
VI NẫT V PHILIP KOTLER
ã
Philip Kotler là một giáo sư lỗi lạc về Tiếp thị Quốc t ti trng
Qun tr Kellogg thuc i hc Northwestern.
ã
ễng được xem như là cha đẻ của marketing ... sỏch ca ụng c dch v phát hành tại Việt Nam: Principles
of Marketing, Marketing Management, Lateral Marketing, Marketing
insights from A to Z, Ten Deadly Marketing Sins…
Chiến thắng bằng cách tạo...
... the product of the
normal expression of the MDR1 gene. P-glycoprotein is expressed on the apical
aspect of the enterocyte and on the canalicular aspect of the hepatocyte (Fig. 5 -3) ;
in both ... most often oxidation accomplished by members of the cytochrome
P450 (CYP) monooxygenase superfamily. CYPs that are especially important for
drug metabolism (Table 5-1) include CYP3A4, CYP3A5, ... administered by a nonintravenous route, the peak
concentration occurs later and is lower than after the same dose given by rapid
intravenous injection, reflecting absorption from the site of administration...
... influence of modifier genes, or genetic background, on the effects of a
particular mutation. Even in identical twins, in whom the genetic constitution is
Chapter 062. Principlesof
Human ... hemochromatosis can be
influenced by iron intake (Chap. 35 1), and the course of phenylketonuria is
affected by exposure to phenylalanine in the diet (Chap. 35 8). Other metabolic
disorders, such as hyperlipidemias ... individuals, thereby illustrating the phenomenon of variable
expressivity. This may include different manifestations of a disorder variably
involving different organs (e.g., MEN), the severity of the...
...
Dystrophi
a myotonica
(DM)
19q1
3. 2-q 13. 3
CT
G
5–
30 /200–1000
AD,
variable
penetrance
Myot
onin protein
kinase
Huntingt
on disease (HD)
4p16
.3
CA
G
6–
34 /37 –180
AD Hunti
ngtin
Spinocere
bellar ...
type 1 (SCA1)
6p21
.3- 21.2
CA
G
6–
39 /40–88
AD Ataxi
n 1
Spinocere
bellar ataxia
type 2 (SCA2)
12q2
4.1
CA
G
15–
31 /34 –400
AD Ataxi
n 2
Chapter 062. Principlesof
Human Genetics
(Part ...
Machado Joseph
disease (MD)
14q2
1
CA
G
13
36 /55–86
AD Ataxi
n 3
Spinocere
bellar ataxia
type 6 (SCA6,
CACNAIA)
19p1
3. 1- 13. 2
CA
G
4–
16/20 33
AD
Alpha
1A voltage-
dependent L-
type...
...
the
number of copies of a specific
DNA sequence
Copy number
variations
repeat, amplification
Polymerase
chain reaction (PCR)
Amplification of
DNA
segment
Expansion of
triplet repeats, ...
→absence or reduction of mRNA
transcription
Analyze
expressed mRNA
(cDNA) sequence;
detect loss of
expression
Direct sequencing of PCR
products
DNA sequencing
Sequencing of DNA
Point mutations, ... microparticles followed by
massive parallel sequencing
microorganisms,
resequencing of
amplicons
Multiplex
ligation-dependent
probe amplification
(MLPA)
Quantification of PCR-
generated amplicons...
... TRAVELERS . . . . . . . . . . . 129
POSTSCRIPT 131
EPILOGUE - The World Will Be as One 133
Won’t You Join the ”Network of Life’s Meaning?” 134
BIBLIOGRAPHY 134
✁
✁
✁
✁✄✂
✂
COPYRIGHT
If you ... ”reincarnation” and ”the afterlife” are components of ”theories
of the meaning of life” essential to basic humanity.
By so doing, I broke out of the traditional boundary of ”management science” and
recklessly ... ANGELS” . . . . . . . . 34
2.2 MEMORIES AND RECOLLECTIONS OF LIFE . . . . . . . . . . . 35
(1) PANORAMIC VISION OF LIFE . . . . . . . . . . . . . . . . 35
(2) SELF-ASSESSMENT OF ONE’S LIFE . . ....
... Spectrum
5.7
Problems
5.8
References
6
Code-Division Multiple Access
2 93
6.1
Spreading Sequences for DS/CDMA
Orthogonal Sequences
294
295
297
30 1
30 2
30 6
30 6
31 4
31 7
31 8
32 1
32 4
32 6
32 9
33 3
33 6
34 0
34 3
34 7
34 9
35 0
35 2
35 6
35 8
Sequences with Small ...
CONTENTS
ix
4.7
References
229
5
Fading of Wireless Communications
231
5.1
Path Loss, Shadowing, and Fading
231
233
240
241
2 43
245
247
247
251
2 53
261
270
275
281
289
290
291
5.2
Time-Selective ... function of and is
where and
Let and be implicitly defined by and
Since the Jacobian of the transformation is we find that the joint density of
and is
The density of the envelope is obtained by integration...
... b. he obtains by fraud, deceit, misrepresentation or subterfuge or by the
alteration of a prescription or written order or by the concealment of a
material fact or by the use of a false name ...
opinion on extent of culpability in light of the degree and nature of that compro-
mise, is one of his or her professional colleagues. Yet, in a survey of physicians
on medical professionalism reported ...
be a professional review action, defined as “ an action or recommendation byChapter | 2 Addictions and the Law
23
and monitoring in lieu of termination of parental rights. Termination of parental...
... Journal ofMarketing 59, no. 2 (April 1995): 58–70.
36 . See “Quality in Europe,” Work Study, January-February 19 93, p. 30 ; Ronald Henkoff, “The
Hot New Seal of Quality,” Fortune, June 28, 19 93, pp. ... being a matter of routine.
The ultimate outcome of relationship marketing is the building of a unique com-
pany asset called a marketing network. A marketing network consists of the company and
its ... Olshawskiy, “A Reexamination of the Determinants of
Consumer Satisfaction,” Journal of Marketing, no. 3 (July 1996): 15 32 .
5. Evan Ramstad, “Dell Fights PC Wars by Emphasizing Customer Service,”...
... the sign of the price of each good changes in the opposite
direction to the sign of profits from sales of this good.
The following assumption about the relation between the elasticity of
demand ... revealed by individuals’ choices, and hence
each type of annuity is sold at a common price available to all potential
buyers. In this kind of pooling equilibrium, the price of each type of
annuity ... average longevity of the buyers of this type of
annuity, weighted by the equilibrium amounts purchased. Consequently,
these prices are higher than the average expected lifetime of the buyers,
reflecting...
... Page 93 Friday, June 23, 2006 9 :33 AM
Copyright â 1999 CRC Press, LLC.
96
Thinking for a Change
product at the beginning and end of each step. The description of the
first two steps of our ... 6 .3
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80
Thinking for a Change
Skill Builder: For the Next Couple of Weeks, Be Aware
of Your Use of ...
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Copyright â 1999 CRC Press, LLC.
Transition Tree
95
Figure 6.7
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