... froma search portal to another Website. The term search engine marketing, therefore, covers a lot of ground. Wherever peoplesearch the Web, whatever they search for, and wherever the search ... “I’m Feeling Lucky,” took users directly to the page that ranked at the top of the results for their search.Like its homepage, Google’s search results took little time to appear and carried ... we see today.❑Pay -to- play was introduced, as search engines and directories sought to capitalizeon the value of their editorial listings. The LookSmart and Yahoo! directories began to charge...