... Monopoly Power and Firm Pricing Decisions 15 A firm can discriminate in this way only as long as its customers do not resell what they buy for a higher price and as long as other firms are ... curve, however, for a firm s supply is its price-quantity relationship and a monopolist’s price will always exceed its marginal cost. Chapter 12 Monopoly Power and Firm Pricing Decisions 13 ... Similarly, the industry’s demand curve becomes the monopolist’s demand. Where as individual competitors must produce at the intersection of supply and demand, the monopolistic firm can choose the price-quantity...