... you The New Rules of PR :: How to create a press release strategy for reaching buyers directly DAVID MEERMAN SCOTT The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral ... but in the new news cycle, the value of the media has shifted to adding context to the news and identifying trends Marketers are beginning to understand what the new news cycle means to their ... a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to Use Social Media, Blogs, News...