... world’s #1 performance athletic brand TWO RETAILERS AT A GLANCE Sears Wal-Mart Year founded 18 91 1962 Stores 19 80 Stores 2004 864 2026 Revenues 19 80 Revenues 2004 $25 ,19 4 million $36 ,10 0 million ... competitive advantage Understand why we study strategic management UNDER ARMOUR AT A GLANCE 19 96 Revenues 2006 $17 ,000 $430,000,000 Net Income Equity Value 57,300,000 1, 800,000,000 Brands and Trademarks ... million Net profits 19 80 Net profits 2004 606M (2.4% return on sales) 507M ( -1 . 4% return on sales) $55 M(3.3% return on sales) $10 ,267 M (3.6% return on sales) Market capitalization 19 80 Market capitalization...