... information can be handled within a graphical format, such as tables and graphs, though a paragraph explanation of each is generally required Make sure to include total dollar (or other currency) amounts ... Other Areas Preferably this section includes a brief summary of current marketing decisions (see Situational Analysis) so readers of the plan can easily compare what was planned to what is planned ... with a somewhat more balanced picture of what the company may face as it attempts to implement the plan (Length: 2-3 pages) Internal Factors • Discuss company factors that may affect the plan o...