... movement toward free markets in transitional economies such as China, Vietnam, and Eastern European countries has generated great theoretical and managerial interest in the marketing challenges and issues ... concentrated in urban areas These consumers have consumption and entertainment habits such as wandering the streets and shopping, and playing sports (Lan Anh 2001) Along with their high incomes, ... purchase behavior in Romania, noted that “the transition taking place in Eastern European countries has very significantly affected the meaning of social status”, and that status 29 concern “is a...