DETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER INDUSTRY

... customer – based brand equity For sustaining and increasing the loyalty of the current customers, beer industry should know where they are standing in the heart of the customer by measuring the relations ... research on the basis of the theory of brand loyalty through understanding the meaning of the factors that affect consumer loyalty to the brand Thereby, the results also provide for investor how ... perceptions of brand associations will “stored” in his mind In addition, building and sustaining a positive brand image is one of the first steps in maintaining customer brand loyalty, according to...

ANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETS

... understand the attitudinal loyalty of Vietnamese shopper by examining the literature and determining antecedents of shopper loyalty Therefore, the study was to answer the question “How is the relationship ... Summary of Testing Low Income 52 vii ANTECEDENTS OF SHOPPER LOYALTY CHAPTER INTRODUCTION This chapter introduces the background of the Vietnamese supermarket industry as well as the status of shopper ... Chi Minh City – Year 2012 Running head: ANTECEDENTS OF SHOPPER LOYALTY ANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETS LAM HOANG VU UNIVERSITY OF ECONOMICS HO CHI MINH CITY International...

Testing a model of customer-based brand equity in the Vietnamese banking servic

... financial brands shows that inadequate support for the brand and, confusion and lack of understanding of branding are two important factors that constrain the success of these brands (Chernatony and ... knowledge, there is no model of brand equity that particularly focuses on banking service It might be worthwhile and necessary to build a brand equity model in banking service Brand equity in banking service ... brand awareness, 3) perceived quality, 4) brand associations (which are driven by brand 11 identity: the brand as a product, the brand as an organization, the brand as a person and the band as...

A retrospective data examination of customer loyalty in the e banking technology services industry strategies for new successes

... is a complex, aggregated concept that cannot be defined nor measured by any single variable From marketing literature, several antecedents of loyalty have been revealed Among the determinants of ... recruit new banking business and retain the most valuable -banking businesses Results of this research and data analysis have the potential to expand the utilization of e- banking technology services ... Marketers have been interested in using these moderating variables to develop effective marketing strategies to attract and retain the most valuable customers Furthermore, according to Berry, Parasuraman,...

FACTORS AFFECTING JOB PERFORMANCE AN INVESTIGATION OF EMPLOYEES IN THE VIETNAMESE BANKING INDUSTRY

... Unfortunately, the demand of banking employees is forecasted to be in the down –trend in the next few years According to the point of view of specialists in banking industry, many banks will cut off the employees ... services of banks (See more information about Vietnamese Banking Industry in Appendix A) Among many industries, banking industry is one of the most industry has the fastest growth in the human resources ... improve key factors in order to enhance the job performance In point of view of employees in Vietnamese banking industry, both the factors of psychology capital and quality of working life are...

summary of doctoral thesis research on factors affecting audit quality of financial statements of listed companies in the vietnamese stock market

... report information 15 2.2 Audit of financial reports of listed companies in Vietnamese stock 16 audit quality of financial statements of listed companies in the Vietnamese market stock market ... and investors in the stock market expect view, in all material aspect, of the financial statements of the listed 1.3 Factors affecting audit quality of financial reports of listed companies companies ... situation of the audit is analyzed pertaining to identifying factors affecting audit quality of financial statements of listed companies in the Vietnamese stock market with the focus in the following...

A STUDY ON THE VIETNAMESE ENGLISH TRANSLATION OF EXHIBIT LABELS IN THE VIETNAM MUSEUM OF ETHNOGRAPHY

... possess the style of the original A translation should read as a contemporary of the original A translation should read as a contemporary of the translation A translation may add to or omit from the ... II – THE TRANSLATION OF EXHIBIT LABELS IN THE VIETNAM MUSEUM OF ETHNOGRAPHY I THE CURRENT CONTEXT OF TRANSLATION OF EXHIBIT LABELS IN THE VIETNAM MUSEUM OF ETHNOGRAPHY The Vietnam Museum of Ethnography ... portable cabinet for candidates taking the Mandarin examinations The translation of the concept ‘tủ sách thầy đồ’ is really clear and easy to understand ‘Candidates taking the Mandarin examinations’...

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A study on the translation of technical terms in the interface of common business website and their Vietnamese equivalent

... general ,technical terms and definition of terms Chapter II is an investigation on translation of technical terms in the interface of common business websites Chapter III is the implications of my study ... natural equivalent of the source language message, first in terms of meaning and secondly in terms of style.” In Translation: Applications and Research, Brislin (1976: 1) defines translation as: ... HAIPHONG PRIVATE UNIVESITY FOREIGN LANGUAGES DEPARTMENT - GRADUATION PAPER A study on the translation of technical terms in the interface of common business websites and theirs...

Antecedents of brand loyality in Vietnam banking sector.The case of Vietnam credit card users

... in Ho Chi Minh City in September, 2012 24 3.3.1 Preliminary scales The building scale for the concepts in research model of antecedents of brand loyalty in Vietnam banking sector: The case of ... Credit card in Vietnam has been developing rapidly in terms of the number of card and transaction value since the first ever credit card of Vietnam was issued by Vietcombank in 1996 By the end of ... have a correct direction in promoting their customer loyalty programs This research attempts to examine antecedents of brand loyalty for credit card users in Vietnam banking sector This study aim...

study of the translation of architecture terms in the architects data neufert between english and vietnamese = nghiên cứu cách dịch các thuật ngữ kiến trúc trong cuốn dữ liệu kiến trúc sư neufer

... equivalence between English and Vietnamese translation of architecture terms in the Neufert Accordingly, the research focuses on the two main questions: the first one is how architecture terms in the Neufert ... architecture terms in Neufert? 4.2 Research methods: To carry out the thesis the author went through the following steps:  Collecting and grouping English architecture terms in Neufert and their Vietnamese ... that the study, titled”A study on the Translation of architecture Terms in the "Architects' data Neufert" between English and Vietnamese , may be of some help to those who has been and will translation, ...

figures of substitution used in the language of advertising in some vietnamese and english advertisements = các phép tu từ thay thế được dùng trong ngôn ngữ quảng cáo qua một số quảng cáo bằng tiếng việt và tiếng anh

... Literature review related to the study Aspects of the vocabulary teaching ―Motivation‖ and ―attitude‖ in English language teaching The use of comic in teaching English What is the origin of Calvin ... the comic appealing Students found the information interesting, liked the drawings and said that the drawings helped them understand the words in the stories Students also enjoyed the humor of ... how a student learns These factors include the following; how the teacher teaches the students, the curriculum the teacher uses, the environment of the students, and the home-life of the students...

A study & solutions for developing brand of Anbinh bank in the period 2005-2010

... brand after a period Other way of study will be analyzing the importance of brand to banks in ABBank particularly and all over banks in Vietnam in generally This study is an information channel and ... Brand as a mark  Brand as a marketing tool  Brand as a source of sustainable competitive advantage Branding started to develop and come to the fore in the marketing process in the USA in the ... role of brand in banking 1.3.1 Introduction about brand in banking a The importance of brand to bank in business If brands are a strategic asset, then how they affect business? A strong brand provides...

A com parative study of financial performmance in the Vietnammese banking sector evidence for vietnamese leading joint stock commercial nanks Luận văn thạc sĩ

... gap, at least partially The study looks at financial performance in the banking sector in Vietnam Bank managers can understand its major banking activities that may increase the bank ranking and ... framework for making comparison among seven leading joint stock commercial banks in Vietnam To gain better understanding the financial performance of seven leading joint stock commercial banks base ... assess their financial performance Financial indicators and financial ratios are constructed from the bank financial reports to evaluate the performance of a commercial bank The study took into account...

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