... sub-ordinates, and yet, he was well aware that several other candidates whom How to Attract and Motivate the Best People 247 ccc _people_ 229-2 54_ ch08.qxd 4/ 3/07 1: 14 PM Page 247 your passion, and then prepare ... ratherthan how much or how you pay. 246 GREAT PEOPLE DECISIONS ccc _people_ 229-2 54_ ch08.qxd 4/ 3/07 1: 14 PM Page 246 strategic resources, in light of their criticality, the potential market de-mand, and ... candidates and theirmotivation, address their concerns, and share your passion about yourcompany, your projects, and the job you are offering.Anyone can hire average people. Anyone can hire people...