... 124Marketing intelligence, 93, 98as a tactic, 93 Marketing research, 17, 33 and competitive intelligence, 27–45 and literary criticism, 33 Marketing revolution, 98Marketing scholarship, 122 qualitative ... the relationship betweenmarketing and the social sciences.244 IndexLane, Carole, 11Liberal arts, 73 Link Charting, 186Literary criticism, 32 , 33 , 44, 138 and competitive intelligence, 33 and ... withpractitioner world, 236 37 character, 231 34 distrust practitioner world, 234 distrust private sector, 233 hygienic factors and, 237 intellectual pride and, 233 34 look for flexibility, 236 look for specific...