New Products Management- CHAPTER 8 THE CONCEPT EVALUATION SYSTEM docx

New Products Management- CHAPTER 20 PUBLIC POLICY ISSUES potx

... their products in Germany and Scandinavia, because of the strict greenness tests there. CHAPTER 20 CHAPTER 20 PUBLIC POLICY ISSUES PUBLIC POLICY ISSUES McGraw-Hill/IrwinCopyright 200 6 The ... reputationMonitor recall effectiveness Public Policy Problems and the New Public Policy Problems and the New Products Process Products ProcessFigure 20. 6 Four Legal Bases for Product LiabilityFour ... users. What Can the New Product Manager What Can the New Product Manager Do?Do?Include in Strategy and Policy Consider public policy implications in PICControl SystemsProduct TestingMarketing...

New Products Management - CHAPTER 19 LAUNCH MANAGEMENT potx

... Building Launch Decision Model for Building Launch Control PlanControl PlanFigure 19. 3 CHAPTER 19 CHAPTER 19 LAUNCH MANAGEMENT LAUNCH MANAGEMENT McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill ... Innovation Management, Vol. 17, No. 1, January 2000, pp. 4 1-5 6.Figure 19. 8 A Sample Launch Management PlanA Sample Launch Management PlanPotential Problem Salespeople fail to contact general-purpose ... tracked?*Basis: Consider potential damage and likelihood of occurrence. A-T-A-R Hierarchy: Where Does the A-T-A-R Hierarchy: Where Does the Problem Lie?Problem Lie?AwareUnawareTriedNotTriedReusedNot...

New Products Management - CHAPTER 18 MARKET TESTING pps

... CHAPTER 18 CHAPTER 18 MARKET TESTING MARKET TESTING McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Controlled Sale by MinimarketsControlled ... so. What Is Market Testing? What Is Market Testing?  Market testing is not test marketing!Test marketing is one of many forms of market testing others include simulated test market, informal ... totally new- to-the- market products, since no prior data available.Does not test channel member response to the new product, only the final consumer How Market Testing Relates to the How Market...

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New Products Management - CHAPTER 17 IMPLEMENTATION OF THE STRATEGIC PLAN potx

... overcome? A-T-A-R Goals: The New Product A-T-A-R Goals: The New Product Group’s ObligationGroup’s Obligation New product group must persuade itself and management that the plan can achieve the ... distributor’s attitude toward the line.Figure 17. 3 Typical Examples of Copy PointsTypical Examples of Copy Points The provider of this insurance policy is the largest in the world.”“This cellular ... JCPenney.”“Future neurosurgeons benefit from the hand-to-eye skills of computer games like this one.”There is no limit to the choices here, but there must be a focus. Only a few copy points...

New Products Management - CHAPTER 16 PART FIVE LAUNCH pot

... competitor)Image (create a new image, tweak an existing image, use the already-existing image) PART FIVE PART FIVE LAUNCH LAUNCHMcGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. ... (no features, functions, benefits). CHAPTER 16 CHAPTER 16 STRATEGIC LAUNCH PLANNINGSTRATEGIC LAUNCH PLANNINGMcGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. ... they develop their new catalogs.High-season switch Same as butt-on, but arranging the new item at the top of a season. Example:Polaroid used this strategy often, putting new replacement items...

New Products Management - CHAPTER 15 PRODUCT USE TESTING pot

... CHAPTER 15 CHAPTER 15 PRODUCT USE TESTING PRODUCT USE TESTING McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Gamma Testing Gamma Testing Beta testing ... evaluated. What is Product Use Testing? What is Product Use Testing?  Product use under normal operating conditions.Some terms: Alpha testing: done in-house.Beta testing: done at the ... The new product and two others,or two variants of the new product and one other.Same as above.Multiple -product techniques can use side-by-side or staggered (sequential monadic) product- use approaches....

New Products Management -CHAPTER 13 DESIGN - CHAPTER 13 DESIG pot

... Product Design ProcessFigure 13. 6 CHAPTER 13 CHAPTER 13 DESIGN DESIGNMcGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. What Is Design? What Is Design? Has ... an Industrial Design DesignFigure 13. 5 Computer-Aided Design (CAD)Computer-Aided Design (CAD)Greatly accelerates the design step and allows assessment of multiple possible designs without ... Contributions of Design to the New Contributions of Design to the New Products Process Products ProcessFigure 13. 1 DevelopmentDevelopmentFigure IV.1 Model of the Product Design ProcessModel...

New Products Management - CHAPTER 12 PRODUCT PROTOCOL pps

... useProductivity CHAPTER 12 CHAPTER 12 PRODUCT PROTOCOL PRODUCT PROTOCOL McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Narrow Version of Protocol: End-User ... maneuver.Clog-free vacuuming.Tubes go together and stay together. Contents of a Product Protocol Contents of a Product Protocol Target market Product positioning Product attributes ... behind product two year full warranty.Electrically and mechanically safe. Good value and lasts a long time top quality component parts, state-of-the-art manufacturing.Makes yard clean-up...

New Products Management- CHAPTER 11 SALES FORECASTING AND FINANCIAL ANALYSIS doc

... accounting.Rushing products to market.Basing forecasts on history.Technology revolutions. CHAPTER 11 CHAPTER 11 SALES FORECASTING SALES FORECASTING AND FINANCIAL ANALYSIS AND FINANCIAL ANALYSIS McGraw-Hill/IrwinCopyright ... position. Handling Problems in Financial Analysis Handling Problems in Financial Analysis Improve your existing new products process.Use the life cycle concept of financial analysis. Reduce ... strengthFit with core competenciesProfitability and impact Why Financial Analysis for New Why Financial Analysis for New Products is Difficult Products is DifficultTarget users don’t know.If...

New Products Management - CHAPTER 10 THE FULL SCREEN pps

... riskShow stoppers (“killer” variables)Figure 10. 7 CHAPTER 10 CHAPTER 10 THE FULL SCREEN THE FULL SCREEN McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. ... to the Full Screen Alternatives to the Full Screen Profile SheetEmpirical ModelExpert SystemsAnalytic Hierarchy Process Criteria Based on the NewProd StudiesCriteria Based on the NewProd ... facedDegree of unmet need Figure 10. 4 Purposes of the Full Screen Purposes of the Full Screen To decide whether technical resources should be devoted to the project.Feasibility of technical...

New Products Management - CHAPTER 9 CONCEPT TESTING potx

... itFigure 9. 1 CHAPTER 9 CHAPTER 9 CONCEPT TESTING CONCEPT TESTING McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. Concept Testing Cautions and Concept Testing ... certain competitors, etc. Mail Concept Test SketchMail Concept Test SketchFigure 9. 2 Purposes of Concept Testing Purposes of Concept Testing To identify very poor concepts so that they can ... to product concepts and not simply ideas (Chapter 4). Many Ideas Are Eliminated Before Many Ideas Are Eliminated Before Concept Testing Concept Testing PIC eliminates most new product...

New Products Management- CHAPTER 8 THE CONCEPT EVALUATION SYSTEM docx

... EVALUATION CONCEPT/ PROJECT EVALUATION McGraw-Hill/IrwinCopyright â2006 The McGraw-Hill Companies, Inc. All right reserved. CHAPTER 8 CHAPTER 8 THE CONCEPT EVALUATION SYSTEM THE CONCEPT EVALUATION SYSTEM McGraw-Hill/IrwinCopyright ... Unit = Revenue per unit - cost per unitFigure 8. 5 The Evaluation System The Evaluation System Figure 8. 1 Getting the Estimates for A-T-A-R Getting the Estimates for A-T-A-R ModelModelxx: Best ... of the product.Repeat: The product is bought at least once more, or (for durables) recommended to others.Figure 8. 6 Planning the Evaluation System: Four Planning the Evaluation System: ...

New Products Management- CHAPTER 7 ANALYTICAL ATTRIBUTE APPROACHES: TRADEOFF ANALYSIS ppt

... Thickness Spiciness Color0.161 0.913 -1. 074 1.6 67 0.105 -1 .77 4 -0.161 0.161 Conjoint Analysis: Graphical OutputConjoint Analysis: Graphical OutputFigure 7. 3 ... preferred, 18 = least preferred.Conjoint Analysis Input: Salsa ExampleConjoint Analysis Input: Salsa ExampleFigure 7. 2 Relationships Analysis Relationships Analysis Force combinations of dimensions ... (Conjoint) Analysis Trade-Off (Conjoint) Analysis Put the determinant attributes together in combinations or sets.Respondents rank these sets in order of preference.Conjoint analysis...

New Products Management - CHAPTER 6 ANALYTICAL ATTRIBUTE APPROACHES: INTRODUCTION AND PERCEPTUAL MAPPING potx

... 6 CHAPTER 6 ANALYTICAL ATTRIBUTE APPROACHES: ANALYTICAL ATTRIBUTE APPROACHES: INTRODUCTION AND PERCEPTUAL INTRODUCTION AND PERCEPTUAL MAPPING MAPPINGMcGraw-Hill/IrwinCopyright â20 06 The McGraw-Hill ... 0.131 0.2 16 9. In style -0 .021 -0 .00310. Great appearance 0.1 46 0.02111. Comfortable to swim in -0 .029 0.20812. This is a desirable label 0.1 46 -0 .0 16 13. Gives me the look I like 0.148 -0 .02414. ... OS Perceptual MapThe OS Perceptual MapFigure 6. 11 Snake Plot of Perceptions Snake Plot of Perceptions (Three Brands)(Three Brands)AqualineIslandsSunflareAttributesRatingsFigure 6. 5...

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