... cross-functionalteamwork.FFECTIVE ORGANIZATIONALARRANGEMENTSTop management is ultimately accountable for the success of new products. New-product development requires senior management to define business domains, prod-uct ... (Lincolnwood, IL: NTCBusiness Books, 1992).18. Jacquelyn Lynn, “Tapping the Riches ofBilingual Markets,” Management Review,March 1995, pp. 56–61.19. Laura Koss-Feder, “Out and About,” Mar-keting News, ... contribution margin, the more spent on announcingand launching the product, the greater the top management support, and the greaterthe cross-functional teamwork.6New-product development is...