... important The wholesalers ranked product attributes, price, packaging, labeling, and contracting by their influence on purchase behavior with 5 being the most important and 1 being the least ... or regional chain = 2, and independently owned = 3. Wholesaler Survey The intent of the wholesaler survey was to find the amount of hydroponic vegetables that are currently sold in the ... lettuce. In addition, the ethnic populations in many areas of the Southeast are increasing in numbers, and many of these people prefer the stronger, more flavorful vegetables. They are more likely...