... necessary, can process this information into a more useful form. 3Chapter 1◆Introduction to OracleIntroduction to Oracle11ChapterTo effectively enhance the performance of your Oracle ... 593B Quick Reference 595Oracle Instance Tuning 596Library Cache 596Data Dictionary Cache 596Database Buffer Cache 597Physical I/O Usage 597Chained Rows 599Recursive Calls 599Rollback Segment ... ProcessesThe Oracle processes perform functions for the users. The Oracle processes can be split intotwo groups: server processes (which perform functions for the invoking process) and backgroundprocesses...
... the Yahoo! Search Marketing Resource Center; Search Marketingis Yahoo!’s PPC (pay-per-click) division. See Chapter 17 for more aboutPPC.2. Click the Advertiser Keyword Selector Tool link ... lottery tickets.You can play the content game a couple of ways:ߜ Create thousands of pages and hope that some of the text matchessearches now and then.ߜ Create pages optimized for specific phrases ... Step 259Register with search directories 261Ask friends and family 261Ask employees 261Contact association sites 262Contact manufacturers’ Web sites 262Contact companies you do business...
... reminder: Be sure to respect and protect the privacyof information you collect from customers. Establish and share your com-pany’s privacy policy. If you collect information online, visit the ... lifestyle character-istics, and buying patterns of your prospective customers.Collecting information about your customerPeople with the profile of your current customers are apt to become customersas ... a rich source of market-by-market demographic and lifestyleinformation, and the CACI Sourcebook of ZIP Code Demographics,which details the population profiles of 150 U.S. ZIP codes andcounty...
... and cashresources to back it? Can you get it to market? Is it easily feasible for success?ߜ Can you find a unique niche in the marketplace for it? The topic ofpositioning and branding products ... following descriptions explain the marketing stepsand sales expectations that accompany each phase of the product’s life:Product Reaches MaturityProduct Life CycleIncreased PromotionCompetitors ... transaction but sacrifice the customer’s goodwill and, possi-bly, the chance for repeat business.ߜ The customer will tell others that your products are overpriced.Before you panic over being called...
... product or service around which an agency can create high-visibility ads: Face it. Agencies want to produce work that will benoticed by other clients. Certain kinds of products allow for moreattention-getting ... agency is to assume for the client: Thecontract might list specific services to be provided, or it might cover theissue with a broad brush by stating that the agency is to provide “serv-ices customarily ... advertising agency for any products that compete directly with theproducts of the client; the agency must maintain confidentiality onbehalf of the client; and the agency must be responsible for obtainingrights...
... prospect action), within weeks you can count the responses to learnthe effectiveness of your direct mail effort.To increase your chances for success, consider that the most successfuldirect mailers ... pieces must be identical except for the address, and nonecan contain checks or bills (these must be sent using first-classpostage).ߜ Include the correct ZIP code on each piece.ߜ Presort the ... transaction that occurs over a distance anddirectly between the buyer and the seller. Mail order and e-commerceare the primary vehicles for direct sales. (See Chapter 16 for informationon e-commerce.)ߜ...
... special offer on a future purchase (called a bounce-back offer becauseit aims to bounce a customer back into your business). For example, a pool orhot tub chemical supply company could enclose ... you would describe in person if you could be there yourself.ߜ Avoid technical jargon, long feature descriptions, and clichés. Clichéswould include committed to excellence and dedicated to your ... marketing service such as Constant Contact(visit www.constantcontact.com for information and a trial offer).ߜ Include a link to your Web site. If your newsletter refers to a specificpart of your...
... www.i4commerce.com.ߜ iChecks allow customers to provide a bankaccount and check routing number to pay for purchases. For information visit www.paybycheck.com.Protect yourself from fraud before ... with company background information (seeBoilerplate information in the preceding section).ã Close your e-mail with your contact information, in this format:CONTACT INFORMATION:Contact Person’s ... maintenance.Contact Web site design and management companies for individually tailorede-commerce sites and service packages. Or check out ready-to-customize sitetemplates and hosting packages, such...