... the client machine or the network: a 10 -second response time to a query could becaused by a 1 -second response from the server and a 9 -second wait for the information to beprocessed in the GUI.If ... you in investigating performance problems.Chapter 7, “Performance Engineering Starts at the Design Stage,” explains the holistic approachto performance engineering. Performance should be engineered ... platformis a Windows NT system or UNIX system using X-Windows.Personal Oracle for WindowsThe newly released product, Personal Oracle for Windows, provides a version of the OracleRDBMS for...
... engine campaign.AppendixDon’t forget to check out the appendix, where you find information on copy-right laws.4Search Engine Optimization For Dummies, 2nd Edition 03_979988 intro.qxp 3/31/06 ... all, let alone ranking well. This part of the book also includes basic information onhow to create a Web site that works well for both visitorsand search engines, and you find out about one ... Project, youhave to go to those systems and register your site. See Chapter 12 for infor-mation. What if you search for your site in the search engines and can’t findit? If the site isn’t in Google,...
... Business Marketing For Dummies, 2nd Edition xvi02_578391 ftoc.qxd 12/28/04 8:55 PM Page xviby Barbara Findlay SchenckMarketing ConsultantSmall BusinessMarketing FOR DUMmIES‰2ND EDITION 01_578391 ... first edition ofSmall Business Marketing For Dummies, which Business Week praised for pre-senting “marketing issues as real-world problems with real-world solutions.”Today, she’s still forming ... headed downhill 71Small Business Marketing For Dummies, 2nd Edition xiv02_578391 ftoc.qxd 12/28/04 8:55 PM Page xivPraise for “Small BusinessMarketing For Dummies”“Schenck writes with the authority...
... there to conduct formalor informal research — depending on your business environment.Whether you survey all customers or limit your effort to every nth cus-tomer (every tenth one, for example), ... your business offers, for example, a product for pets, these books can lead you to the market areas with concentra-tions of pet owners. (See the Appendix for additional informationabout these ... (see Chapter 17 for inquiry-to-customer conversion information). At the very least, yourinquiry follow-up efforts will help you find out why prospects didn’t buy,and that information may help...
... feasible for success?ߜ Can you find a unique niche in the marketplace for it? The topic ofpositioning and branding products is a chapter unto itself, so turn toChapter 7 for more information.As ... intake, only two ounces of the liquid consumed was in the form ofCoca-Cola. Coca-Cola officials used this information as the basis of an effortto increase what they termed their share of stomach.This ... spur-of-the-moment stays.Conduct a similar analysis for your own business:ߜ How do your products break down into product lines? (See Chapter 3 for more information about this important topic.)ߜ What...
... Penalties for nonperformance: State that you will pay less if the firmdoesn’t meet the deadlines or the expectations.ߜ Performance milestones: Include a timeline that sets dates for majorsteps ... communication projects. For example, if you’re asking for speechwriting assistance, know the lengthof time allocated for your presentation. If you’re requesting materials for a sales presentation, ... look for your company.ߜ When the budget for a single marketing effort exceeds $10,000. If you’reputting significant dollars behind a direct-mail program, brochure, adcampaign, or marketing effort,...
... support in the form ofshared costs for the media placements.ߜ Ask your station to add your logo and tag line. In return for your ad buy,they will probably perform the service for free or close ... tag teameffort: You use mass media advertising to build awareness, desire, and per-ceived value for your products and then use one-to-one marketing to call for the order and to form the basis ... similar information in the past.ߜ Those who were referred to you by a colleague or by a group related toyour business with the assurance that they will appreciate receivingyour information.Before...
... one for the local media, one for distant ornational media, one for industry media, and so on.Once you know your angle, begin writing your release in this order:ߜ Whom to contact for more information: ... www.constantcontact.com for information and a trial offer).ߜ Include a link to your Web site. If your newsletter refers to a specificpart of your site — for example, the page for a new product — ... quick trip to the trash can.ߜ Know how you’ll distribute the items before you place an order for advertising specialties. For information on ordering from the unbelievably wide range of specialtiesavailable,...
... with company background information (see“Boilerplate information” in the preceding section).• Close your e-mail with your contact information, in this format:CONTACT INFORMATION:Contact Person’s ... section,“Managing media interviews,” for more information on this topic.Managing media interviewsWhen you hit the publicity jackpot and a reporter calls for an interview, beready!Before the interviewGet ... online and at your physical location. For online contact, provide your e-mail address or include a contact form onyour site. The contact form is less convenient for users but protects youraddress...