... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (11 of 77)4/20/2006 1: 41: 49 AM Contents Introduction 1. The Law of Leadership2. The Law of the Category3. The Law of the Mind4. The Law of ... of Focus6. The Law of Exclusivity7. The Law of the Ladder8. The Law of Duality9. The Law of the Opposite 10 . The Law of Division 11 . The Law of Perspective 12 . The Law of Line Extension 13 . ... extendthe equity of a brand.22 _12 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html ( 41 of 77)4/20/2006 1: 41: 49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html...
... Dunlop [19 21] 1 AC 637 490Dunlopv. Woollahra MC [19 82] AC 15 8 407Dunn v. R [18 96] 1 QB 11 6 267Duport Steels Ltd v. Sirs [19 80] 1 All ER 529 11 5Dyson v. A-G [19 11] 1 KB 410 364Earl of Antrim’s ... International Rule of Law 10 15.6 Dissent and the Rule of Law 10 45.7 The Separation of Powers 10 5Summary 11 8Further Reading 11 9Exercises 11 96 Parliamentary Supremacy 12 16 .1 The Meaning of Parliamentary ... Secretary [19 94] 1 All ER 910 19 9Everson v. Board of Education 330 U.S. 1 1947 18 8Ex parte Anderson (18 61) 3 E & E 487 16 1Ex parte Brown (18 64) 33 LJ QB 19 3 16 1Ex parte Canon Selwyn (18 72)...
... MarksStarsDogsRelative Market Share01x0.2x0.3x0.4x0.5x0.1x 1. 5x2x4x 10 x20% 18 % 16 % 14 % 12 % 10 %8%6%4%2%Market Growth RateCash Cow654 1 2378Figure 3.2 The Boston Consulting ... HarperBusiness, 19 93).9. Leonard L. Berry, Discovering the Soul of Service (New York: Free Press, 19 99), pp. 18 8–89;David Glines, “Do You Work in a Zoo?” Executive Excellence, 11 , no. 10 (October 19 94): 12 13 . 10 . ... TESTUltimately, marketing is the art of attracting and keeping profitable customers.According to James Vander Putten of American Express, the best customers outspendothers by ratios of 16 to 1 in retailing,...
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