... physical property can be a liability. All a company needs is access to physical assets. To operate as a lean company may call for decapitaliz-ing—outsourcing activities and shrinking working capital. ... rather thanbreakthrough ideas. Consumers would not have answered that theywanted a PC, Palm, Walkman, wireless phone, or camcorder. Akio84Marketing Insights from A to Z A company can claim ... is partners value? Loyal suppliers and distributorscan make a company, and disloyal ones can break a company. Where isknowledge and intellectual capital value? Patents, copyrights, trade-marks,...