... The sample business plan- The Daily Perc coffee chain Source: www.bplans.com Page 10 of 34. 4.0 Market Analysis Summary The Daily Perc will focus on two markets: The Daily ... seek The Daily Perc out and become a regular guest. To penetrate the target market for the Mobile Cafes, these units will do what they were designed to do. The Daily Perc will take the cafe ... patron's mess, then enjoy their coffee assuming they have sufficient time to linger over the cup. The Daily Perc concept is that the customer drives up, places the order, receives a...