... the relationship between decision- making styles and clothes choice criteria in China, they also found that the consumer decision- making styles have relationship with clothes choice criteria o Based ... underlying factors of clothes choice criteria, named “product and self-image related criteria , “style and quality related criteria , “durability and easy care”, “fit and sex appropriateness” and “price ... characteristics of fashion clothes market and consumers in Ho Chi Minh City The same as in some Asia countries such as China, Hong Kong, Thailand… the clothes market in Vietnam in general and in Ho Chi Minh...