... strong brands How to build strong brands: framework and roadmap Strategies and tactics to build each component of brand equity: awareness, identity, quality and leadership reputation, brand associations, ... methods Needs and values Memory and information processing Attitudes Consumer decision making Social and cultural influences BBA Marketing Electives F2012-W2013 Career Relevance • Brand management ... Hi-Tech BBA Marketing Electives F2012-W2013 Fall 2012 Career Relevance • M303-A Strategic Brand Management Rajeev Batra (1 section, 1.5 credits) • Brand management (CPG, industrial, and services)...