... STOP think GO, DO STOP think GO, DO HOW TYPOGRAPHY & GRAPHIC DESIGN INFLUENCE BEHAVIOR STEVEN HELLER & MIRKO ILIĆ CONTENTS introduction: STOP, GO, READ THIS! chapter INFORM ... typographic and pictorial decrees sending you overt and covert messages, often through media and warnings designed to either regiment, protect, or otherwise designed to control your behavior (and ... stop), and sign shapes are often unmistakable selections that achieve their goal stop, think, go, When design is operating best, the audience is less aware of the design tropes than how the design...