... quality, distribution capacity, brand name prestige, cost price of product unit, 14 production technology, advertising efficiency, production scale, internal financial capacity, R and D ability); ... product They increasingly tend to choose products having strong brand name (prestigious of quality, reliability) other than price 1.5 Implementing the strategy After choosing and deciding suitable ... ensure scientific nature and practical conformability of the enterprise Building business strategy for VMC from 2015 TO 2020, looking forward to 2020 to implement effectively in the current situation...