... they don’t like hype, because they consider hype to be old news, been-there-and-done-that, my customers won’t fall for hype, it’s not believable anymore What they should realize is that hype itself ... Chief Technology Officer, PC Pitstop A deployment method is to “trick users into consenting to a software download they think they absolutely need” - Paul Bryan, Director, Security And Technology ... it up to them to figure it out Make them stop, cock their heads, and say, “Oh, yeah The ABC Company has never done me wrong before I can trust them.” • Include testimonials of satisfied customers...