... presumably attract a larger audience FRAMING PUBLIC HEALTH Public health issues, such as tobacco, alcohol, guns, and traffic safety, have all experienced a transition from a focus on behavior to attention ... interesting as the portrait This is not easy to but is crucial The framing challenge for public health educators is to create landscape stories that are as compelling as portraits and include Level values ... in a framework of values The good news is that in fact, public health has a clear, consistent set of values that can guide health educators’messages Just as the corporate arguments are organized...