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Building digital marketing plan the case of Nike Inc Vietnam

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Báo cáo "Developing a bilateral input-output table in the case of Thailand and Vietnam: Methodology and applications " doc

... particular industry In essence, there are two types of linkages, namely, backward linkages and forward linkages A backward linkage is a measure of the relative importance of an industry as a ... that 81.1% of the total GDP generated by the economies totaling US$160.1 billion was induced by Thailand s final demand and the remaining 18.9% by Vietnam’s final demand Of the total labor income ... one-fifth of Thailand s total available supply Thailand had a per capita income more than five times that of Vietnam’s GVA in Vietnam was found to be split almost evenly across the agricultural and...
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Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province

Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province

... models of community - based tourism in Cao Phong district, Hoa Binh province (for example the Giang Mo) ” Aims and objectives Aims: orientate to building community - based tourism model in Cao Phong ... Characteristics of community - based tourism in Cao Phong, Hoa Binh 2.3.1 Overview of Cao Phong district 2.3.1.1 Geographic features Cao Phong is one of the highland districts of Hoa Binh province boring ... of community - based tourism Chapter 2: Current situation of the community- based tourism development operations in Hoa Binh prefecture Chapter 3: Orientation of building models of community -...
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Strategies of marketing management in container transportation the case of OOCL (Vietnam) co.,ltd

Strategies of marketing management in container transportation the case of OOCL (Vietnam) co.,ltd

... continual innovation OOCL pioneered transportation coverage of China and is an industry leader in information technology19 The founder of OOCL, the late C Y Tung, dreamed of creating the first international ... some point, container ships will be constrained in size only by the Straits of Malacca, one of the world's busiest shipping lanes 2.2.2 What is transportation marketing Transportation marketing1 0 ... pomising prospect in next few years This has the positive impact on container transportation market We will see in next part the introduction of OOCL and the containerized market of Vietnam 3.3 Introduction...
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A STUDY ON CONNECTED MARKETING AND THE CASE OF FPT CORPORATION’S PROJECT VICONGDONG

A STUDY ON CONNECTED MARKETING AND THE CASE OF FPT CORPORATION’S PROJECT VICONGDONG

... apply connected marketing theory on the case of Vicongdong and build a marketing plan based on this theory Follow up potential In the case of approval by the project, the author would like to study ... types of connected marketing and how to process a connected marketing campaign 1.1 Definition: Connected Marketing 1.1.1 Marketing The term of marketing is very popular to all of organizations and ... company 38 CHAPTER 2: EXTERNAL ENVIRONMENT ANALYSIS AND CONNECTED MARKETING ACTIVITY OF VICONGDONG 2.1 External environment analysis 2.1.1 Conditions for the application of Connected Marketing activity...
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A STUDY ON SOCIAL NETWORK SITES MARKETING  THE CASE OF GOONLINE.VN

A STUDY ON SOCIAL NETWORK SITES MARKETING THE CASE OF GOONLINE.VN

... increase their brand awareness and facilitate conversations with the customer Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns ... VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS HO ANH DUNG A STUDY ON SOCIAL NETWORK SITES MARKETING THE CASE OF GOONLINE.VN Major: Business Administration Code: 60 34 05 MASTER OF BUSINESS ... touted as an asset in professional circles Networking allows the person to connect with people and by those connections meet other professionals that person knows Professional social media allows...
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Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province

Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province

... building community - based tourism model in the Giang Mo village, Cao Phong district 78 3.4 Put forward community - based tourism development model in Giang Mo village, Cao Phong district ... disadvantages of community - based tourism model in Lac village Thenceforth, the researcher orients of building community - based tourism in Giang Mo village Chapter 3: Orientation of building models of community ... 67 2.5 Conclusion chapter 72 Chapter 3: DETERMINATION OF BUIDING MODELS OF COMMUNITY - BASED TOURISM IN CAO PHONG DISTRICT, HOA BINH PROVINCE 74 3.1 Determine of tourism development...
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An investigation in building business strategy - the case of Nam A Company = Nghiên cứu xây dựng chiến lược kinh doanh - trường hợp công ty cổ phần xây dựng và sản xuất Nam Á

An investigation in building business strategy - the case of Nam A Company = Nghiên cứu xây dựng chiến lược kinh doanh - trường hợp công ty cổ phần xây dựng và sản xuất Nam Á

... books, articles, company annual reports and company capacity record Then, open-ended interviews have been launched aiming at Nam A Company s directors and employees All the information related to company ... years? - How to implement the general strategy in daily operation of the company? Methodology The research focuses on Nam A Company as a case study to make an in- depth investigation within their ... 32 Table 2.2: Comparison of doors and windows’ characteristics 42 Table 2.3: SWOT analysis of Nam A Company 60 Table 3.1: Comparison of typical strategies in the case of Nam A Company...
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Application of strategic management in marketing strategic formulation the case of UDIC

Application of strategic management in marketing strategic formulation the case of UDIC

... to begin planning the details of the marketing mix The marketing mix is one of the dominant ideas in modern marketing We define marketing mix as the set of controllable tactical marketing tools ... STATUS OF UDIC S STRATEGIC MARKETING PLANNING FOR THE REAL ESTATE 35 2.2.1 REVIEW OF UDIC S STRATEGIC MARKETING PLANNING 35 2.2.2 APPLICATION OF THE STATED MODEL OF STRATEGIC MARKETING PLANNING ... school of business Chu Thi Phuong Thao Application of strategic management in Marketing strategy formulation the CASE OF udic Major: Business Administration Code: 60 34 05 Master of business administration...
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Building business - level strategies in automobile industry the case of Huyndai Vietnam

Building business - level strategies in automobile industry the case of Huyndai Vietnam

... Economic Factors > - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - < T e c h n o lo g y Factors V _ _ _ _ _ _ _ _ ... e in th e g lo b a l m a r k e t p la c e 1.2.2.1 M a c ro A nalysis: F ig u re 1.2 P E S T M odel / - \ Political Factors > < Economic Factors > - - - - - - - - - - - - - - - - ... - - - - - 2.3.2 Internal analysis 2.3.2.1 Value Chain Prỉmary Activities Inbound logistics In b o u n d lo g is tic s is c o n c e m e d vv ith r e c e iv in g a nd w...
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Building business strategy in the shrimp farming industry the case of IC Company

Building business strategy in the shrimp farming industry the case of IC Company

... attractìve industry H old W eak business unit in attractive industry iađustry ựì & s G row > ă u du im Me H old strong business unỉỉ Average business in average industry unit in average < industry ... đerstanding the m a cro -en v iro n in e n t in w hich a in n operates PEST an alysis includes Political, E co n o m ic, Social and T e c h n o lo g ic a l íầctors T h e industry in vvhich the firm ... CHAPTER BUILDING BUSINESS STRATEGY In a h iehly a ttractiv e industry o f shrim p farm ing, there is a need o f business strategies that p ro v id e s solution s for the co m pany "s grovvth In this...
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Building business strategy-the case of Viet Long Company limited

Building business strategy-the case of Viet Long Company limited

... Competitive strength assessmenl for Vict Long Co Ltd 74 Table 3.4: Strenglh and weaknesses ofViel Long Company 77 Table 3.5: SWOT Model ofViet Long Company Limited 78 Table 3.6: Advantage and disadvantage ... casc of Viet Long Table 3.7: Kunction stralcgies for Viet Long Company 85 Tablc 3.8: Customer Service activities of industry main players 90 xii LIST O F CIIARTS Chart 2.1: Export value of Viet ... in building business slrategy for enterprises s Secondly, applying theorics into Viet Long Company to fígure ouí thc company opportunities, threats, strengths and wcaknesses Then Viet Long business...
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Building digital marketing plan the case of Nike Inc Vietnam

Building digital marketing plan the case of Nike Inc Vietnam

... 39 CHAPTER THE POTENTIAL DEVELOPMENT OF DIGITAL MARKETING IN VIETNAM AND ANALYZING MARKETING ACTIVITIES OF NIKE INC VIETNAM 2.1 The Potential Development of Digital M arketing in Vietnam A m ... e F o r u m s ite s a m p l e INTRODƯCTION The thesis title Building D igital Marketing plan - The case o f Nike ĩnc Vietnam The thesis necessity D ig ita l t e c h n o l o g y is g ... 2.1.1 The development of Internet activities in Vietnam 2.1.1.1 Internet users in Vỉetnam a The Number o f Internet users in Vietnam s The position o f Vietnam in Top countries over the world...
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Marketing mix in tourism the case of Go Asia Travel

Marketing mix in tourism the case of Go Asia Travel

... research, the author tries to reach the following objectives: Review theories on Marketing mix and Marketing mix in tourism industry Apply theories on marketing mix into the practice of Go Asia Travel ... on Marketing Mix in Tourism, using the case of Go Asia Travel to analyze and understand more, In the physical product field, marketing mix includes Product, Price, Place and Promotion In the ... Marketing Mix in Go Asia Travel Company Analysis Chapter 3: Solutions to improve the effectiveness of marketing mix for the Go Asia Travel Company CHAPTER 1: THEORY BACKGROUND OF MARKETING AND MARKETING...
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Relationship between the salespersons ethical behavior  customers satisfaction the case of mercedes benz vietnam

Relationship between the salespersons ethical behavior customers satisfaction the case of mercedes benz vietnam

... RELATIONSHIP BETWEEN THE SALESPERSON’S ETHICAL BEHAVIOR & CUSTOMER’S SATISFACTIONTHE CASE OF MERCEDES BENZ VIETNAM In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ... summarize of results and comments on the thesis Mercedes- Benz Vietnam Overview Mercedes- Benz Vietnam was established in 1995 as a member of DaimlerChrysler, Mercedes- Benz Vietnam (MBV) is one of the ... explore the relationship between salesperson’s ethical behavior and customer satisfaction in Mercedes- Benz Vietnam In addition, there has been little research on the effects of salesperson ethical behavior...
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