. Apply theories on marketing mix into the practice of Go Asia Travel. 3. Contribute some recommendations about marketing mix to Go Asia Travel. Scope of the Study Scope of study is limited in. Apply theories on marketing mix in the case of Go Asia Travel Literature Review Relating to this topic, there are some authors mentioned about this. For example, the book of Marketing in Travel. SCHOOL OF BUSINESS Nguyen Dac Quy MARKETING MIX IN TOURISM THE CASE OF GO ASIA TRAVEL Major: Business Administration Code: 603405 MASTER OF BUSINESS ADMINISTRATION THESIS