... ISSN: 22 78-487X Volume 3, Issue 5 (Sep,-Oct. 20 12) , PP 28 -37 www.iosrjournals.org www.iosrjournals.org 28 | Page A Critical Review of Multinational Companies, Their Structures and Strategies ... encourage and facilitate the transfer and sharing of new knowledge. III. Definition Of Strategy According to chandler (19 62) “strategy is the determination of the basic long-term goals and objectives ... closely connected to organization and competence development. The challenge is to establish an agenda that motivates employees to become involved and committed to company strategies. The main...