... candidates and theirmotivation, address their concerns, and share your passion about yourcompany, your projects, and the job you are offering.Anyone can hire average people. Anyone can hire people ... ratherthan how much or how you pay.2 46 GREAT PEOPLE DECISIONS ccc _people_ 229-254_ch08.qxd 4/3/07 1:14 PM Page 2 46 strategic resources, in light of their criticality, the potential market de-mand, and ... attract and motivate thebest people, you need to put yourself in the candidate’s shoes, candidlyassess whether your opportunity is truly the best for him or her, share How to Attract and Motivate...